When setting up your site to be found on the web, there are many aspects to consider. One such aspect is the mind of the searcher. Sounds fancy and complicated, right? Well, it is not actually as intense as it may sound. Read on to find out\u2026<\/p>\n\n\n\n
Obviously, your site needs to be easily crawlable. Even if you have the exact search words your searcher types, your site may be buried without proper indexing. To be crawlable, your site should have keywords, intentional information, and proper organization. Those are some of the major requirements, but how do you choose what words and information to <\/em>include? That is where stepping into the shoes of your searcher <\/em>comes in!<\/p>\n\n\n\n To step into the shoes of your searcher, you have to aim to understand them. To start, you should make a list of what your potential customer\u2019s pains are. What problems are they trying to solve by making a search that could lead them to your page? How does your product or service solve that problem? What could they gain from your solution? These are all important questions to answer when choosing what to include in your site.<\/p>\n\n\n\n Once you answer those questions from your potential customer\u2019s point of view, it will be much easier to answer the next questions, including, \u201cwhat words may my customer search for quick results?,\u201d \u201cwhat specific questions might they ask?\u201d and \u201cwhat statements could they type in that would lead them to my site?\u201d<\/p>\n\n\n\n It is easy to come up with a solution to a pain point you have found. It is easier to get caught in a rabbit hole of your solution without considering your customer at all. Stepping into the shoes of your customer will help your site perform better and reach the people you are aiming for.<\/p>\n","protected":false},"excerpt":{"rendered":" When setting up your site to be found on the web, there are many aspects to consider. One such aspect is the mind of the searcher. Sounds fancy and complicated, right? Well, it is not actually as intense as it may sound. Read on to find out\u2026 Obviously, your site needs to be easily crawlable. […]<\/p>\n","protected":false},"author":107,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4096","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n