First, it may be helpful to define what short-tail and long-tail words are. Short-tail keywords are very short phrases consisting of only one or two words that are broad and cover a wide range of categories. For example, “travel places”, “recipes”, “shoes”, and “photography”. Long-tail words are longer phrases that narrow down the search. These are phrases such as “places to travel in Utah”, “chocolate cake recipes”, “white basketball shoes”, and “black and white photography”. These are the terms we want to focus on as we build our SEO strategy.<\/p>\n\n\n\n
Although the search terms in long-tail keywords are more specific and receive fewer searches, they may result in higher traffic to your content or website. When the content is more targeted to your audience, better results can be seen in SEO ranking. While it would be nice to rank highly on broad search terms like “travel places” and “recipes”, it is unlikely to happen. Instead, ranking on the first pages of highly targeted long-tail keywords will lead to better results because the keywords have been targeted to the correct audience.<\/p>\n\n\n\n
This is why it is especially important to know your audience so you can predict the types of words and phrases they will be searching for – not vague search terms but specific keywords. The goal is to understand your potential visitors. What are their needs? What are their pain points? How can your content or site solve their problem or curiosity? With that understanding, you will know what long-tail keywords to incorporate into your titles and content.<\/p>\n","protected":false},"excerpt":{"rendered":"
First, it may be helpful to define what short-tail and long-tail words are. Short-tail keywords are very short phrases consisting of only one or two words that are broad and cover a wide range of categories. For example, “travel places”, “recipes”, “shoes”, and “photography”. Long-tail words are longer phrases that narrow down the search. These […]<\/p>\n","protected":false},"author":130,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4124","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n