{"id":428,"date":"2023-02-27T16:25:28","date_gmt":"2023-02-27T16:25:28","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=428"},"modified":"2023-02-27T16:25:29","modified_gmt":"2023-02-27T16:25:29","slug":"google-has-updated-their-ad-features-to-optimize-campaigns","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/","title":{"rendered":"Google has updated their ad features to optimize campaigns"},"content":{"rendered":"\n<p>Digital marketers are in luck because Google recently updated the features for their ads, making performance max campaigns easier and more accessible. Google announced the new features in an attempt to boost ROI, optimization, and receive deeper insights. There are several new features, one being brand exclusions. Advertisers are able to list there brands or other brands that they want excluded from. Another new feature is easier video creation. Google has provided video creation tools so that creators who lack time and experience are able to release engaging content. Finally, Google has announced new reporting and insights. Advertisers will now be able to see conversions, conversion value, cost, and other matircs of SEO. There is also a budget friendly analytics report to help creators who need an extra boost. This all allows the creator to be closer in touch with the content created, and to view how effective the advertisment campaign is performing. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketers are in luck because Google recently updated the features for their ads, making performance max campaigns easier and more accessible. Google announced the new features in an attempt to boost ROI, optimization, and receive deeper insights. There are several new features, one being brand exclusions. Advertisers are able to list there brands or [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-428","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google has updated their ad features to optimize campaigns - ENTR 330 SEO Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google has updated their ad features to optimize campaigns - ENTR 330 SEO Blog\" \/>\n<meta property=\"og:description\" content=\"Digital marketers are in luck because Google recently updated the features for their ads, making performance max campaigns easier and more accessible. Google announced the new features in an attempt to boost ROI, optimization, and receive deeper insights. There are several new features, one being brand exclusions. Advertisers are able to list there brands or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTR 330 SEO Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-27T16:25:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T16:25:29+00:00\" \/>\n<meta name=\"author\" content=\"McGuirejs20\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"McGuirejs20\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/\"},\"author\":{\"name\":\"McGuirejs20\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/9446ab56ccad833388685642e99cd79a\"},\"headline\":\"Google has updated their ad features to optimize campaigns\",\"datePublished\":\"2023-02-27T16:25:28+00:00\",\"dateModified\":\"2023-02-27T16:25:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/\"},\"wordCount\":162,\"commentCount\":2,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/\",\"name\":\"Google has updated their ad features to optimize campaigns - ENTR 330 SEO Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\"},\"datePublished\":\"2023-02-27T16:25:28+00:00\",\"dateModified\":\"2023-02-27T16:25:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/9446ab56ccad833388685642e99cd79a\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/2023\\\/02\\\/27\\\/google-has-updated-their-ad-features-to-optimize-campaigns\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google has updated their ad features to optimize campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#website\",\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/\",\"name\":\"ENTR 330 SEO Blog\",\"description\":\"Course Blog of ENTR 330\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/#\\\/schema\\\/person\\\/9446ab56ccad833388685642e99cd79a\",\"name\":\"McGuirejs20\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b95ac0e295a5d91b4458a87b42a77337b65d0c0f2b03ae1f3618586943872dc3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b95ac0e295a5d91b4458a87b42a77337b65d0c0f2b03ae1f3618586943872dc3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b95ac0e295a5d91b4458a87b42a77337b65d0c0f2b03ae1f3618586943872dc3?s=96&d=mm&r=g\",\"caption\":\"McGuirejs20\"},\"url\":\"https:\\\/\\\/gccwebsites.com\\\/seoblog\\\/author\\\/jacob_mcguire\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google has updated their ad features to optimize campaigns - ENTR 330 SEO Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Google has updated their ad features to optimize campaigns - ENTR 330 SEO Blog","og_description":"Digital marketers are in luck because Google recently updated the features for their ads, making performance max campaigns easier and more accessible. Google announced the new features in an attempt to boost ROI, optimization, and receive deeper insights. There are several new features, one being brand exclusions. Advertisers are able to list there brands or [&hellip;]","og_url":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/","og_site_name":"ENTR 330 SEO Blog","article_published_time":"2023-02-27T16:25:28+00:00","article_modified_time":"2023-02-27T16:25:29+00:00","author":"McGuirejs20","twitter_card":"summary_large_image","twitter_misc":{"Written by":"McGuirejs20","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/#article","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/"},"author":{"name":"McGuirejs20","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/9446ab56ccad833388685642e99cd79a"},"headline":"Google has updated their ad features to optimize campaigns","datePublished":"2023-02-27T16:25:28+00:00","dateModified":"2023-02-27T16:25:29+00:00","mainEntityOfPage":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/"},"wordCount":162,"commentCount":2,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/","url":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/","name":"Google has updated their ad features to optimize campaigns - ENTR 330 SEO Blog","isPartOf":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#website"},"datePublished":"2023-02-27T16:25:28+00:00","dateModified":"2023-02-27T16:25:29+00:00","author":{"@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/9446ab56ccad833388685642e99cd79a"},"breadcrumb":{"@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/google-has-updated-their-ad-features-to-optimize-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gccwebsites.com\/seoblog\/"},{"@type":"ListItem","position":2,"name":"Google has updated their ad features to optimize campaigns"}]},{"@type":"WebSite","@id":"https:\/\/gccwebsites.com\/seoblog\/#website","url":"https:\/\/gccwebsites.com\/seoblog\/","name":"ENTR 330 SEO Blog","description":"Course Blog of ENTR 330","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gccwebsites.com\/seoblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gccwebsites.com\/seoblog\/#\/schema\/person\/9446ab56ccad833388685642e99cd79a","name":"McGuirejs20","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b95ac0e295a5d91b4458a87b42a77337b65d0c0f2b03ae1f3618586943872dc3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b95ac0e295a5d91b4458a87b42a77337b65d0c0f2b03ae1f3618586943872dc3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b95ac0e295a5d91b4458a87b42a77337b65d0c0f2b03ae1f3618586943872dc3?s=96&d=mm&r=g","caption":"McGuirejs20"},"url":"https:\/\/gccwebsites.com\/seoblog\/author\/jacob_mcguire\/"}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/comments?post=428"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/428\/revisions"}],"predecessor-version":[{"id":429,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/posts\/428\/revisions\/429"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/media?parent=428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/categories?post=428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/seoblog\/wp-json\/wp\/v2\/tags?post=428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}