Search Engine Optimization tactics can be divided into two categories: on page SEO and off page SEO. The two are different but equally as important. On page SEO is optimizing web pages on your website with the intent to improve search engine rankings. It focuses on enhancing the elements of the website that the consumer comes in direct contact with. The optimizations of on page SEO are supposed to help the search engines understand what your website is and what it offers. On page SEO is extremely important because it provides users with a better and more efficient search experience. This gives you more credibility which helps to improve online visibility of your website, generate more traffic to your website, and leads to higher conversion rates. The few of the specific elements of the site that are intended to be improved are page speed, internal linking, mobile responsiveness and title tags and metal descriptions. Off page SEO, however, refers to the optimization efforts that acquire external resources that improve your ranking in search engines and help you gain domain authority. Off page SEO is important because it helps to give your website more authority, credibility and relevance by making your website more easily discoverable. Some specific examples of how this improves your website are that off page SEO helps ensure site visitors are shown the most relevant and reliable answers, it acts as endorsements to your website’s quality, and it provides long term results which produce a positive return on investment. The most common and important elements of off page SEO are backlinking, social bookmarking, and leveraging user generated content. On page SEO and off page SEO are both tactics that help improve your website and its rankings. Using a combination of the two is the most optimal way to have the best and most credible website. <\/p>\n\n\n\n
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