{"id":437,"date":"2023-02-27T20:05:21","date_gmt":"2023-02-27T20:05:21","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=437"},"modified":"2023-02-27T20:05:22","modified_gmt":"2023-02-27T20:05:22","slug":"j-c-pennys-black-hat-seo-strategies","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/27\/j-c-pennys-black-hat-seo-strategies\/","title":{"rendered":"J.C. Penny\u2019s Black Hat SEO Strategies<\/strong>"},"content":{"rendered":"\n

You may have heard of \u201cBlack Hat SEO,\u201d a term used to describe dishonest SEO practices involving intentionally deceiving the user and search engine for increased views and a higher ranking on Google. You also might think that no one or no company would actually use those types of tactics. Unfortunately, there have been tales of companies purposefully using Black Hat SEO techniques and the resulting consequences.<\/p>\n\n\n\n

The Story<\/strong><\/p>\n\n\n\n

Back in 2011, J.C. Penny, a popular clothing store, used paid linking to increase viewership to their site and rank higher for specific keywords of their products. A New York Times employee, Doug Pierce, discovered that there were an unusual number of websites linking to J.C. Penny, while trying to find out what was happening with the company. The most likely answer was that J.C. Penny\u2019s search engine optimization team bought into an online paid linking service and used it. It seemed like the questionable links were mostly used around the 2010 Christmas season, probably to drive sales.<\/p>\n\n\n\n

Results of Black Hat SEO<\/strong><\/p>\n\n\n\n

It\u2019s all about short-term vs. long-term gain with search engine optimization. Using quick-gain tactics like keyword spamming, negative SEO, link manipulation, and others may seem like a good idea for clicks and sales, like in J.C. Penny\u2019s case, but the truth is that you will quickly be found out and will have to backtrack. Google has a system in place to detect these kinds of Black Hat tactics and you will lose your ranking or be kicked out of the index entirely for using them. Many companies say that they would have to completely shut down if they lost their ranking on Google, which is a scary prospect, especially for small or startup companies. However, the best idea is to come by your ranking honestly with real customer acquisition strategies. This approach takes a more long-term view of SEO and creates a more solid foundation for your company.<\/p>\n\n\n\n

J.C. Penny Now<\/strong><\/p>\n\n\n\n

After J.C. Penny\u2019s link scheme was publicized, the company promptly fired their SEO firm and promised to remove the suspect links. Their Google rankings decreased after they cleaned up their online presence, but J.C. Penny\u2019s rankings are honest now and the company came back into the public\u2019s good graces. Google is forgiving when it comes to SEO strategies, so if you do ever find yourself using Black Hat SEO techniques, just remember that it took J.C. Penny a long time to be recognized as a reliable company again.<\/p>\n\n\n\n

https:\/\/searchengineland.com\/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You may have heard of \u201cBlack Hat SEO,\u201d a term used to describe dishonest SEO practices involving intentionally deceiving the user and search engine for increased views and a higher ranking on Google. You also might think that no one or no company would actually use those types of tactics. Unfortunately, there have been tales […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[21,22,4,9,23],"class_list":["post-437","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-black-hat-seo","tag-j-c-penny","tag-seo","tag-seo-tips","tag-white-hat-seo"],"yoast_head":"\nJ.C. 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