In one of the midterm readings, Professor Sweet assigned a reading about Google’s spam policies. I found this specific article very interesting and insightful. So, I wrote down all of the terms the article referred to and an easy definition to make more sense, and I would like to share them with you! I hope it’s helpful!<\/p>\n\n\n\n
Cloaking: <\/strong>Advertising for something the site is not actually about<\/p>\n\n\n\n Doorway Abuse: <\/strong>When multiple sites and pages are created to rank for specific or similar search queries<\/p>\n\n\n\n Expired Domain:<\/strong> When a domain that is purchased and repurposed primarily to manipulate rankings by hosting content with little value to users<\/p>\n\n\n\n Hacked Content: <\/strong>Content placed on a site without permission (ex. code injection, page injection, content injection, redirects, etc.)<\/p>\n\n\n\n Hidden Text and Link Abuse: <\/strong>Placing content to manipulate search engines and not be easily viewable by human visitors (ex. color matching, hidden text, zero opacity, etc.)<\/p>\n\n\n\n Keyword Stuffing: <\/strong>Filling a page with excessive keywords or numbers to manipulate rankings<\/p>\n\n\n\n Link Spam: <\/strong>Practice of creating links for ranking purpose (ex. buying or selling links, excessive link exchanges, exchanging goods for links, etc.)<\/p>\n\n\n\n Machine-Generated Traffic: <\/strong>Practice of sending automated queries to Google<\/p>\n\n\n\n Malware and Malicious Practices: <\/strong>Any software designed to harm computer<\/p>\n\n\n\n Misleading Functionality: <\/strong>Intentionally creating sites to trick users<\/p>\n\n\n\n Scaled Content Abuse: <\/strong>Many pages generated for primary purpose of manipulation<\/p>\n\n\n\n Scraping: <\/strong>Practice of taking from other sites<\/p>\n\n\n\n Site Reputation Abuse: <\/strong>Third party content published on a host site mainly because of already established ranking signals<\/p>\n\n\n\n Sneaky Redirects: <\/strong>Act of publishing content with affiliating links<\/p>\n\n\n\n Thin Affiliation: <\/strong>Practice of publishing content with affiliating links<\/p>\n\n\n\n User Generated Spam: <\/strong>Spammy content added to a site by users<\/p>\n\n\n\n Legal Removals: <\/strong>Valid copyright removal requests<\/p>\n\n\n\n Personal Information Removals: <\/strong>Significant volume of personal information removals<\/p>\n\n\n\n Policy Circumvention: <\/strong>Engage in action intended to bypass google spam policies<\/p>\n","protected":false},"excerpt":{"rendered":" In one of the midterm readings, Professor Sweet assigned a reading about Google’s spam policies. I found this specific article very interesting and insightful. So, I wrote down all of the terms the article referred to and an easy definition to make more sense, and I would like to share them with you! I hope […]<\/p>\n","protected":false},"author":111,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[180],"tags":[],"class_list":["post-4489","post","type-post","status-publish","format-standard","hentry","category-google-and-seo"],"yoast_head":"\n