{"id":4514,"date":"2026-03-09T21:22:15","date_gmt":"2026-03-10T02:22:15","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=4514"},"modified":"2026-03-09T21:22:24","modified_gmt":"2026-03-10T02:22:24","slug":"parsing-out-pain","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2026\/03\/09\/parsing-out-pain\/","title":{"rendered":"Parsing out Pain"},"content":{"rendered":"I have been surprised this semester with how similar search engine optimization is to sales. In sales class, we learned about pain and gain and discussed how to best convey our solutions to our potential clients. It is quite similar with SEO, except you have to \u201csell\u201d your site to Google along with selling your products to customers. Though optimizing your website to help it get indexed\/placed by Google may seem more tech-driven than traditional sales, it is still very important to make people your main priority. Not only does Google look for sites optimized for the web, but it also looks for content with authority to answer users\u2019 questions, and even the \u201cconversational\u201d skills of your site.<br \/>In order to establish authority and a good \u201cconversational flow\u201d to your site, you need to find out your potential customers\u2019 pain point. Doing a deep dive into that will help you formulate your site in a way that can answer their queries and provide some type of solution to their pain. This can also help with off-site optimization if you gain traction (linking). Furthermore, if you get positive reviews on your product\/site, your authority will be greater.<br \/>Your main goal when optimizing your site should be to optimize it for people, not the machines that crawl it. Thinking directly about the pain points of your potential customers will help you unlock new skills for SEO. When you put people first, you become more likely to be ranked by Google, and more likely to help people, which should be your main goal anyway!<br \/>","protected":false},"excerpt":{"rendered":"<p>I have been surprised this semester with how similar search engine optimization is to sales. In sales class, we learned about pain and gain and discussed how to best convey our solutions to our potential clients. 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