{"id":4579,"date":"2026-03-09T14:27:57","date_gmt":"2026-03-09T19:27:57","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=4579"},"modified":"2026-03-09T14:28:01","modified_gmt":"2026-03-09T19:28:01","slug":"compelling-content-tips-differentiation","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2026\/03\/09\/compelling-content-tips-differentiation\/","title":{"rendered":"Compelling Content Tips: Differentiation"},"content":{"rendered":"\n

In class, we discussed eight different tips to create compelling content. Some of these, we talked about in Content Marketing as well, but number two stood out to me today. <\/p>\n\n\n\n

The eight tips are as follows…<\/p>\n\n\n\n

    \n
  1. Strive for usefulness and value creation<\/li>\n\n\n\n
  2. Strive for differentiation <\/li>\n\n\n\n
  3. Strive for depth<\/li>\n\n\n\n
  4. Write to convert\/move the needle, but be aware of the increment of change you are targeting<\/li>\n\n\n\n
  5. Be aware of silencec or gaps on various issues in the marketplace of ideas, and fill the gap substantively<\/li>\n\n\n\n
  6. Use visual language and word pictures +visual assets to support the ideas<\/li>\n\n\n\n
  7. Be surprising and interesting<\/li>\n\n\n\n
  8. Take a few risks with humor, even on a site with a serious subject<\/li>\n<\/ol>\n\n\n\n

    Tip number two discusses differentiation. With this, comes thinking outside of the box to craft unique thoughts and opportunities. For example, the site I am working on is for my family business, Battery Warehouse Plus. We sell all kinds of batteries from the small ones that go into your watch to car batteries and everything in between. Many competitor sites and similar to one another and even to the one we currently have. It is bland, shows the products, and then other relevant information. These sites are direct and blunt and not very pretty. Sweet brought up the idea of differentiating here. I initially thought of simply improving the content and making it more visually appealing. For the content, I would make blog posts that are targeted to help the user find information they are seeking (right now the current site has no posts). However, Sweet suggested an alternative route. For example, I would create a video series on experiments children would do with batteries. It is about more than just throwing products and information at a page, but rather it is about finding the gaps and niches to better help serve people.<\/p>\n","protected":false},"excerpt":{"rendered":"

    In class, we discussed eight different tips to create compelling content. Some of these, we talked about in Content Marketing as well, but number two stood out to me today. The eight tips are as follows… Tip number two discusses differentiation. With this, comes thinking outside of the box to craft unique thoughts and opportunities. 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