{"id":4786,"date":"2026-03-29T16:08:24","date_gmt":"2026-03-29T21:08:24","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=4786"},"modified":"2026-03-29T16:08:27","modified_gmt":"2026-03-29T21:08:27","slug":"news-jacking","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2026\/03\/29\/news-jacking\/","title":{"rendered":"News-Jacking"},"content":{"rendered":"\n<p>I haven&#8217;t had Instagram for 3 years and I love it. I was spending so much time on it, it was terrible for me. But one thing I always thought was interesting was the idea of trends. Something would happen in pop culture (A new TV show, a sports moment, a political moment, etc.) and <strong>immediately<\/strong> every popular content creator would have a video on it and every small-time creator would try to go viral with a video on it. But, the next day, no one would even care to look at it. This massive spike of content was sure to bring all the attention on the current event and whoever made the best video. <\/p>\n\n\n\n<p>As we continue to hone our SEO skills, we need to be aware of the practice of News-Jacking is &#8220;the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business (David Meerman Scott). Companies can use news-jacking as a creative way to take advantage of popular keywords in order to bring interested users to their site. Now,  this could be seen as a black-hat practice because how could something like a Super Bowl black-out have anything to do with Oreos? It may seem like companies make unreasonable connections to world events JUST to increase their click rate, but this is not the case. The gold of news-jacking is actually found in your own product and creativity. In SEO, find ways to link your (hopefully) quality product to a popular event. In 2020, every company on the planet was somehow integrating Covid into their marketing. This wasn&#8217;t to take advantage of worried civilians searching &#8220;covid&#8221;, but it was good marketing to help streamline some of those users into finding the product they needed. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I haven&#8217;t had Instagram for 3 years and I love it. I was spending so much time on it, it was terrible for me. But one thing I always thought was interesting was the idea of trends. 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