In class, Professor Sweet talked about scalable link earning tactics and how we can apply them to SEO and website building. Scalable link earning tactics are ways to get other websites to link to your website. Here\u2019s a breakdown of what Professor Sweet went over in class.<\/p>\n\n\n\n
1. Create original digital assets<\/p>\n\n\n\n
Create content that is unique and useful that will people want to share and link to.<\/p>\n\n\n\n
2. Conduct interesting interviews<\/p>\n\n\n\n
Interview experts or relevant sources to your topic and post the results, often they will choose to share your content or link back to your site.<\/p>\n\n\n\n
3. Longtail content distribution<\/p>\n\n\n\n
Share your content in smaller, specific places (like niche blogs or forums) so it reaches the right audience.<\/p>\n\n\n\n
4. Give a testimonial for a site with relevant content and greater authority<\/p>\n\n\n\n
Write a positive review for relevant websites or products, they may feature it with a link back to your site.<\/p>\n\n\n\n
5. Republish \/ post \/ comment on relevant, viral content from social media platforms<\/p>\n\n\n\n
Join conversations around trending topics and share your thoughts. This can bring attention and links to your content.<\/p>\n\n\n\n
6. Reverse engineering \u2013 competitor links<\/p>\n\n\n\n
Look at where your competitors are getting their links from.<\/p>\n\n\n\n
7. Find and answer relevant questions<\/p>\n\n\n\n
Find and answer questions people are already asking online and link it to helpful content on your site.<\/p>\n\n\n\n
8. Maximize your use of video<\/p>\n\n\n\n
Create videos and share them on your page. Videos can attract links and more traffic and are great for capturing people\u2019s attention.<\/p>\n\n\n\n
9. Unlinked brand mentions<\/p>\n\n\n\n
Find places where your brand is mentioned but not linked and ask them to add a link to your site.<\/p>\n\n\n\n
10. Link reclamation<\/p>\n\n\n\n
Fix or recover links you\u2019ve lost, for example from a page that\u2019s been deleted or a broken link.<\/p>\n\n\n\n
11. Broken link building<\/p>\n\n\n\n
Find broken links on other relevant websites and suggest your content as a replacement.<\/p>\n\n\n\n
12. Create great content + promote it on social media<\/p>\n\n\n\n
Post high-quality content and actively share it so more people see it and link to it.<\/p>\n","protected":false},"excerpt":{"rendered":"
In class, Professor Sweet talked about scalable link earning tactics and how we can apply them to SEO and website building. Scalable link earning tactics are ways to get other websites to link to your website. Here\u2019s a breakdown of what Professor Sweet went over in class. 1. Create original digital assets Create content that […]<\/p>\n","protected":false},"author":114,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[4],"class_list":["post-4871","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-seo"],"yoast_head":"\n