{"id":4909,"date":"2026-04-12T21:33:50","date_gmt":"2026-04-13T02:33:50","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=4909"},"modified":"2026-04-12T21:34:02","modified_gmt":"2026-04-13T02:34:02","slug":"the-evolution-of-homeboy-another-day-another-cafe","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2026\/04\/12\/the-evolution-of-homeboy-another-day-another-cafe\/","title":{"rendered":"the evolution of homeboy | another day, another cafe"},"content":{"rendered":"\n<p>&#8220;Everyone needs a homeboy.&#8221; &#8211; Tommy Oswald<\/p>\n\n\n\n<p>How does someone start a cafe at 18? Look at Tommy Oswald, the (now) 19 year old cafe owner of <strong>homeboy<\/strong>. The cafe is a hole-in-the wall place in Adelaide, Australia that grew a large following on social media. His business flourished so much that he was able to open a new location in Yugo Adelaide City, a student housing space. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is homeboy successful?<\/h2>\n\n\n\n<p><strong>homeboy<\/strong> attributes much of its success to TikTok, with 306.6k followers and 7M likes. However, it seems that success has almost fully migrated to the Instagram platform, with the homeboy account boasting over 422K followers. <\/p>\n\n\n\n<p>An article by <a href=\"https:\/\/www.broadsheet.com.au\/adelaide\/cafes\/homeboy\">Broadstreet<\/a> says it best: &#8220;The menu sticks to the basics and does them well. Pick between four sandwiches, including a mortadella and cheddar toastie, and the \u201cTommy\u2019s Pick\u201d (prosciutto, mozzarella, rocket and balsamic glaze) on fluffy focaccia. Or grab a cinnamon scroll, baked fresh every 30 minutes, and a coffee made with homeboy\u2019s house beans.&#8221;<\/p>\n\n\n\n<p><strong>homeboy<\/strong> has a delicious menu, but also sells their roasts online. <\/p>\n\n\n\n<p>Another article by Glam Adelaide states the following: &#8220;His candid content about the highs and lows of entrepreneurship has connected him with fans from all over the world, helping to put both his cafe on the map.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>THE BIG QUESTION<\/strong> | The SEO Audit<\/h2>\n\n\n\n<p>Everyone&#8217;s on the edge of their seat waiting to hear about the big question: what does <strong>homeboy&#8217;s<\/strong> SEO look like? <\/p>\n\n\n\n<p>The website itself is simple. There&#8217;s not a ton of text anywhere but the about section, and the SEMrush audit tool picked up dozens of issues on each page. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"637\" src=\"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-12-at-10.23.25-PM-1024x637.png\" alt=\"\" class=\"wp-image-4910\" srcset=\"https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-12-at-10.23.25-PM-1024x637.png 1024w, https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-12-at-10.23.25-PM-300x186.png 300w, https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-12-at-10.23.25-PM-768x477.png 768w, https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-12-at-10.23.25-PM-1536x955.png 1536w, https:\/\/gccwebsites.com\/seoblog\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-12-at-10.23.25-PM-2048x1273.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>However, I believe the simple construction resulted in an easy to crawl and healthy site that does well, since the main pages aren&#8217;t complicated. <\/p>\n\n\n\n<p>It ranks high on its organic keywords (most with homeboy in the name). They have run no paid SEO campaigns. <\/p>\n\n\n\n<p>Unfortunately, <strong>homeboy<\/strong> has to go by homeboy co. because the domain &#8220;homeboy coffee&#8221; has already been taken by another website. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>My Thoughts<\/strong><\/h2>\n\n\n\n<p>I believe that homeboy is just another example of how social media can really take a business far. Fun fact: on opening day, <strong>homeboy<\/strong> received zero customers. With only the free platforms of Instagram and Tiktok, <strong>homeboy<\/strong> became wildly successful.<\/p>\n\n\n\n<p>However, with a fully optimized website, <strong>homeboy<\/strong> could easily reach farther than Adelaide and potentially open a bigger market for future locations. I&#8217;m looking forward to what season 3 (a third location) will look like for Tommy&#8217;s cafe!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Everyone needs a homeboy.&#8221; &#8211; Tommy Oswald How does someone start a cafe at 18? Look at Tommy Oswald, the (now) 19 year old cafe owner of homeboy. The cafe is a hole-in-the wall place in Adelaide, Australia that grew a large following on social media. His business flourished so much that he was able [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[196,195,4],"class_list":["post-4909","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-australia","tag-cafes","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>the evolution of homeboy | another day, another cafe - ENTR 330 SEO Blog<\/title>\n<meta name=\"description\" content=\"&quot;Everyone needs a homeboy.&quot; - Tommy OswaldHow does someone start a cafe at 18? 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