In class, we were given the task to create content that could be optimized and that would demonstrate SEO strategies that we have learned in class in relation to the Grove City College website. The website is out-of-date and not truly answering student pain. My group explored the majors and degrees page. We worked to craft content that not only answered their pain, but also that allowed for GCC to come along side the students and guide them in their decision making process.<\/p>\n\n\n\n
For example, we created a quiz. This was like a personality quiz that would match student answers to the majors offered at Grove City College. We also created blog posts around the quiz. This not only allowed us to provide more information to students about these type of quizzes, but we also linked to other sites. This way, we were encouraging backlinking and making our site more authoritative.<\/p>\n\n\n\n
Additionally, we wanted to make the page more engaging, therefore we created a podcast and a video series. The podcast would be with current students that came in undeclared or that switched their major and their journey. This would help to give reassurance to prospective students that they do not have to have everything figured out, and there are students like them still trying to know what God has in store for them. The video series would be with current grads and would highlight what they are doing with their major. A common question we found is “What can I do with this major?”, and this series would show a day-in-the-life of someone who graduated with this degree.<\/p>\n\n\n\n
Lastly, we improved the overall layout and the individual major pages. Before, the majors were just listed and the individual pages were overwhelming and text heavy. We changed this to first be picture oriented so that it was less overwhelming. We also made the major page to be broken up using text, video, images, icons, and blog posts.<\/p>\n","protected":false},"excerpt":{"rendered":"
In class, we were given the task to create content that could be optimized and that would demonstrate SEO strategies that we have learned in class in relation to the Grove City College website. The website is out-of-date and not truly answering student pain. My group explored the majors and degrees page. We worked to […]<\/p>\n","protected":false},"author":122,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4932","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n