{"id":4974,"date":"2026-04-20T22:05:18","date_gmt":"2026-04-21T03:05:18","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=4974"},"modified":"2026-04-20T22:05:22","modified_gmt":"2026-04-21T03:05:22","slug":"alt-text","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2026\/04\/20\/alt-text\/","title":{"rendered":"Alt Text"},"content":{"rendered":"For my project in SEO, there are obviously a lot of pictures on my site. I am a visual person, not a read-to-understand person, so I am very drawn to pictures and images. You know what&#8217;s not a visual learner? The bot that crawls my website. That is why alt text is important.<br \/><br \/>As defined by the blog, &#8220;Image Alt Text: What It Is, How to Write it, and Why it Matters to SEO,&#8221; alt text is &#8220;the written copy that appears in place of an image on a webpage if the image fails to load on a user&#8217;s screen. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.&#8221; The three reasons listed for why alt text is important are &#8220;accessibility, user experience, and image traffic.&#8221; Alt text helps your site to be more accessible for people with certain disabilities. It can help the user experience if the image doesn&#8217;t load by showing a description of what the image is. Finally, alt text helps to &#8220;surface your images in search results[&#8230;]&#8221;","protected":false},"excerpt":{"rendered":"<p>For my project in SEO, there are obviously a lot of pictures on my site. I am a visual person, not a read-to-understand person, so I am very drawn to pictures and images. You know what&#8217;s not a visual learner? The bot that crawls my website. That is why alt text is important. 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