SEO terms can be confusing. Here are is a short list of definitions:<\/p>\n\n\n\n
H1 Tag: An element of HTML that shows the computer the primary heading of a webpage. This is important to implement so that the search engine bots can efficiently crawl and index your website. <\/p>\n\n\n\n
Keyword Proximity: How close your keywords are to each other. It is more beneficial to have them closer with each other within a block of text. <\/p>\n\n\n\n
Alt Tags: A HTML element that describes photos. This is particularly useful for those with accessibility needs. Additionally, it is useful for the search engine bots to understand what your photos are of. <\/p>\n\n\n\n
Title Tags: The first half of how a website link appears in the search engine results page. This is important so your audience immediately understands what your website is. It can be 50-60 characters. <\/p>\n\n\n\n
Description Tags: The second half of how a website link appears in the search engine results page. It immediately follows the Title Tag, and is an opportunity to further explain your website. It can be 150-160 characters. This is part of a larger Meta Tag.<\/p>\n\n\n\n
Short-tail SEO: Short, general, one word searches. These are particularly difficult to rank for. <\/p>\n\n\n\n
Long-tail SEO: Longer, more specific search phrases. These are easier to rank for and have a higher probability (36%) conversion rate. <\/p>\n\n\n\n
Keywords and Phrases: Words and phrases that your target users are searching for. An expression of interest or demand from the user. <\/p>\n\n\n\n
Keyword Intent: What the user means when they type a search. <\/p>\n\n\n\n
Ontology: Relationships among websites to determine the relevance of the content to a particular query. <\/p>\n\n\n\n
Site Maps: An XML file that is a map of your website that users and search engines can understand. <\/p>\n\n\n\n
Site Audits: A health report for your websites that show weaknesses, strengths, and nuances. <\/p>\n\n\n\n
Anchor Text: The clickable portion of hyperlink text that you can see. It should be a quality description of what it links to. <\/p>\n","protected":false},"excerpt":{"rendered":"
SEO terms can be confusing. Here are is a short list of definitions: H1 Tag: An element of HTML that shows the computer the primary heading of a webpage. This is important to implement so that the search engine bots can efficiently crawl and index your website. Keyword Proximity: How close your keywords are to […]<\/p>\n","protected":false},"author":125,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5124","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n