Tiktok has begun to expand its offerings, moving into the search ads market. This places Tiktok as a rival to Google and Microsoft, who are both giants in the search market. Tiktok is planning to offer advertisers the opportunity to bid on select keywords and phrases specific to their product or service. This benefits the advertisers because they can find the keywords that perform best, leverage those high click through conversions as headlines, and see improved interaction from consumers. This new advancement for Tiktok comes after they began to make serious strides in the ad space market. The social media platform has seen immense growth over the past few years, with the platform ranking among the top used social media accounts. Tiktok saw the heavy traffic flowing through the app, and began allowing advertisers to post on the platform. The question is raised if users on Tiktok would view it as a search platform, but studies show that over 40% of young people searching for lunch, would do so on Tiktok. This does not mean that Tiktok will automatically take over the search market. Google has a substantial lead when it comes to search ad campaigns, making Tiktok’s advancement into the market risky, but bold. <\/p>\n\n\n\n
TikTok enters the search ad market, challenging Google and Microsoft<\/a><\/blockquote>