Google E-E-A-T has become one of the most important aspects SEO. Unfortunately, it is also one of the most confusing as well, even for experts. E-E-A-T stands for experience, expertise, authoritativeness, and trust. These concepts come from Google’s Search Quality Rater guidelines and is a factor they use to assess the overall quality of a website. The more experience, expertise, authority, and trust that a page displays, the higher their rank should be. But these elements are subjective and while your page could be strong in one area, it could be weaker in another. For example, you could be an expert food blogger, but have no experience with medical topics such as food allergies. Ultimately, each type of content requires different levels of E-E-A-T determined by Google. Although all are important considerations of page quality, Google holds that trust is the most important aspect. Here is what Google looks for in each element:<\/p>\n\n\n\n
Experience<\/strong> – The content creator should have first-hand or real-world experience of the topic. For the most part, experience is viewed at a lower bar than expertise or authority.<\/p>\n\n\n\n Expertise<\/strong> – The content creator should have extensive real-world experience and\/or training to be considered an expert. It does, however, take more than being an expert to be seen as an authority.<\/p>\n\n\n\n Authoritativeness<\/strong> – Authority is seen at a level above expertise. To have authority, the content creator must build a reputation of excellence.<\/p>\n\n\n\n Trust <\/strong>– This, as mentioned previously, is the most important element of the E-E-A-T concept. It is what Google is attempting to measure by assessing the experience, expertise, and authority of content.<\/p>\n\n\n\n Overall, E-E-A-T is an important tool that Google uses to ensure it provides truthful, safe, and useful information to the searchers. And it is an important SEO concept to keep in mind when creating your content.<\/p>\n","protected":false},"excerpt":{"rendered":" Google E-E-A-T has become one of the most important aspects SEO. Unfortunately, it is also one of the most confusing as well, even for experts. E-E-A-T stands for experience, expertise, authoritativeness, and trust. These concepts come from Google’s Search Quality Rater guidelines and is a factor they use to assess the overall quality of a […]<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-562","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n