{"id":63,"date":"2023-02-03T20:30:47","date_gmt":"2023-02-03T20:30:47","guid":{"rendered":"https:\/\/gccwebsites.com\/seoblog\/?p=63"},"modified":"2023-02-03T20:37:30","modified_gmt":"2023-02-03T20:37:30","slug":"what-is-tiktok-seo","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/seoblog\/2023\/02\/03\/what-is-tiktok-seo\/","title":{"rendered":"What is TikTok SEO?"},"content":{"rendered":"\n

TikTok SEO is a rising trend<\/strong> in the world of SEO. With the massive number of users on TikTok everyday, and with Google adding TikToks to search results, it is natural that SEO would become important to TikTok creators. Interestingly, TikTok SEO applies not only to Google and traditional search, but also to the search within TikTok itself, as the TikTok company recently came out with guidelines on how to receive a higher search ranking within the app. <\/p>\n\n\n\n

In the past, TikTok posts weren’t included in Google searches<\/strong>, but now they show up in the SERP. Furthermore, Buffer.com says that “according to Google’s internal research, when looking for a place for lunch, almost 40% of young people…go straight to TikTok.” This change in where consumers go to look for products\/services presents a unique opportunity to begin optimizing TikTok content in order to get your product seen. <\/p>\n\n\n\n

So, how does TikTok SEO work?<\/strong> Unlike traditional SEO, TikTok SEO rests heavily on visual optimization rather than text optimization. Creators need to be certain that they’re optimizing their visual content to be relevant to their audiences. Additionally, hashtags are the equivalent of keywords. The hashtags used on a video need to be relevant to the content created, but also popular and highly searched. <\/p>\n\n\n\n

TikTok also ranks videos based on interactions with followers. These are things such as likes, shares, comments, etc. This shows the search engine that the video is relevant and interesting to consumers. <\/p>\n\n\n\n

Another way to get a good SERP position with TikTok is to have valuable details in your video, like trending audio and relevant captions. The text on TikTok videos should reflect the specific unique niche that your TikToks serve. This will alert the search engine that your video is relevant to that specific following, and will result in your TikTok’s being more highly recommeneded to that audience.<\/p>\n\n\n\n

Ultimately, TikTok’s popularity, and the addition of TikToks in the google search results page, means that TikTok SEO is a crucial addition to any content creator’s strategy<\/strong>. <\/p>\n\n\n