1. Match Search Intent<\/p>\n\n\n\n
Matching what people are exactly looking for is a huge plus for showing up on Google’s SERP.<\/p>\n\n\n\n
2. Perform Keyword Research<\/p>\n\n\n\n
Start by choosing prime keywords and work into longtail keywords as well as testing your theories about keywords.<\/p>\n\n\n\n
3. Find Topics Relevant to Your Audience<\/p>\n\n\n\n
Find topics your customers would be interested in.<\/p>\n\n\n\n
4. Create a Well-Optimized Title Tag<\/p>\n\n\n\n
Consider being brief, concise, and unique.<\/p>\n\n\n\n
5. Optimize the Meta Description<\/p>\n\n\n\n
Be brief, use active voice, and add a call to action.<\/p>\n\n\n\n
6. Use Headers Strategically\u00a0<\/p>\n\n\n\n
Help readers and Google better understand your content.<\/p>\n\n\n\n
7. Structure Content for Readability<\/p>\n\n\n\n
Use table of content, keep paragraphs short and scannable, answer questions users may have, use bullet points or lists.<\/p>\n\n\n\n
8. Add Visual Content<\/p>\n\n\n\n
Do not include “image of, or picture of” keep alt text to under 125 characters.<\/p>\n\n\n\n
9. Use Internal Links<\/p>\n\n\n\n
This helps search engines to structure your pages on your site for relevance in searches.<\/p>\n\n\n\n
<\/p>\n\n\n\n