Keyword search intent is a highly researched topic that can be very helpful with the optimization of a website. A user’s keyword search intent is the reasoning behind searching something. Search intent can come in all different forms, but there are four main types.<\/p>\n\n\n\n
The first form being, informational intent. The user will make a search related to a specific query about a topic. They are motivated to answer a question or to gain a general understanding about a topic. The need to find this information is not super pressing, it is not imperative that the user finds what they are looking for. Usually the user will end up going down a rabbit hole and will end up learning more than they expected about their topic or they found something else that interested them. <\/p>\n\n\n\n
The second form is navigational intent. This is very simple and straight forward, the user is just looking for a specific page. They could be searching for any type of page, but it must be for a specific page like YouTube or Twitter. <\/p>\n\n\n\n
The third type is transactional intent. This is when a user is wanting to make a purchase, so they are looking for the specific item they would like to buy. The user may already know the exact product that they want, or they could have an idea of a product they want and they search for things that are like it with the intent to purchase one of those items. <\/p>\n\n\n\n
The last type is commercial investigation. This is when a user is looking for some sort of product, but they are not sure if they will be making a purchase. They are maybe wanting to gain some sort of knowledge about the product or find what the best option is and then they will consider purchasing, but this is more of an initial research phase. <\/p>\n\n\n\n
Search intent is something that is very important when you are creating keywords, you need to be keeping the user in mind throughout all steps of the way when you are building a website. User intent is something that will make or break how you website performs. <\/p>\n","protected":false},"excerpt":{"rendered":"
Keyword search intent is a highly researched topic that can be very helpful with the optimization of a website. A user’s keyword search intent is the reasoning behind searching something. Search intent can come in all different forms, but there are four main types. The first form being, informational intent. The user will make a […]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-954","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n