Evan Adams is a very knowledgeable and experienced salesperson especially in the entrepreneurial side of things.\u00a0 In his talk today he spoke very highly on knowing your business plan and understanding how the company buys.\u00a0 He even went as far as to say that the how is more important than the why.\u00a0 One thing that he emphasized in knowing the how is knowing who is the financial head that makes decisions to buy.\u00a0 Knowing who that person is and then knowing who influences him or can sway his decision is crucial.\u00a0 Selling to the wrong person takes time and effort that may lead to nothing.\u00a0 Finding the how in the company and working your way directly to that person is the best way to attack a sale.\u00a0 Going into a sales meeting with 5 decisions makers is how things move forward whereas if its a meeting with 5 regular joes you’re only delaying the sale.\u00a0 This is just part of the overarching theme that knowing how a company buys is more important than knowing why a company is buying.<\/p>\n","protected":false},"excerpt":{"rendered":"
Evan Adams is a very knowledgeable and experienced salesperson especially in the entrepreneurial side of things.\u00a0 In his talk today he spoke very highly on knowing your business plan and understanding how the company buys.\u00a0 He even went as far as to say that the how is more important than the why.\u00a0 One thing that […]<\/p>\n","protected":false},"author":3119,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[444],"tags":[],"class_list":["post-10166","post","type-post","status-publish","format-standard","hentry","category-evan-addams"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3119"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=10166"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10166\/revisions"}],"predecessor-version":[{"id":10167,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10166\/revisions\/10167"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=10166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=10166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=10166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}