Why is cold calling important? Cold calling is the part of sales that every sales person dreads and loathes. Cold calling is when you call a business and just start selling. There\u2019s no meeting pre-scheduled, no appointment, no warning. You just call and jump right in. It is a scary thing to do, mostly because rejection is a very possible outcome. People get angry with sales people that cold call. People are cutting into your day to tell you about a product that they might have absolutely no interest in. Seeing that this is such a hard thing to do, with no certainty of success, it seems odd that it still is such an important part of sales today. Dan Hudock spoke on this very topic. He spoke about the time when he cold called one of the major executives of a very successful company. He called the secretary and when she asked who he was, his answer was, just tell him it\u2019s Dan. She continued to press and still his response was, just tell him it\u2019s Dan. No last name, no information about how he knows this guy, yet she puts him through. The man answers and when he asked who he was and why he was calling, Dan told him he was calling from this company. The man freaked out he was furious, then Dan responded, \u201cdon\u2019t you wish your sales people cold called the way I do?\u201d That stuck. Sometimes cold calling doesn\u2019t lead to a sale. However, it can lead to an impression of what your company is. It\u2019s a way to get in the door to have a successful network.<\/p>\n","protected":false},"excerpt":{"rendered":"
Why is cold calling important? Cold calling is the part of sales that every sales person dreads and loathes. Cold calling is when you call a business and just start selling. There\u2019s no meeting pre-scheduled, no appointment, no warning. You just call and jump right in. It is a scary thing to do, mostly because […]<\/p>\n","protected":false},"author":3112,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10218","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3112"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=10218"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10218\/revisions"}],"predecessor-version":[{"id":10219,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10218\/revisions\/10219"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=10218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=10218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=10218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}