{"id":1023,"date":"2015-04-01T01:45:26","date_gmt":"2015-04-01T01:45:26","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=1023"},"modified":"2015-04-06T01:49:41","modified_gmt":"2015-04-06T01:49:41","slug":"enchant-your-prospect","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/enchant-your-prospect\/","title":{"rendered":"Enchant Your Prospect"},"content":{"rendered":"<p>On first pass, Guy Kawasaki\u2019s encouragement to \u201cenchant\u201d your prospects seems a little hokey. But it makes sense, as most things do, with a bit of explanation.<\/p>\n<p>Enchantment is <em>not<\/em> about manipulating people or trying to hypnotize them into buying your product or service. Instead, it\u2019s a process of converting hostility into civility and civility into affinity. It\u2019s about transforming your prospecting from a transaction to a relationship.<\/p>\n<p>As the subtitle to the book suggests, enchantment is all about the art of changing hearts, minds, and actions. So, the next time you want to gain more than just another sale, try enchanting yourself to your buyer instead.<\/p>\n<p><a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/04\/magic-light.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-1024 size-full lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/04\/magic-light.jpg\" alt=\"magic-light\" width=\"2400\" height=\"1800\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/04\/magic-light.jpg 2400w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/04\/magic-light-300x225.jpg 300w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/04\/magic-light-1024x768.jpg 1024w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/04\/magic-light-624x468.jpg 624w\" data-sizes=\"(max-width: 2400px) 100vw, 2400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2400px; --smush-placeholder-aspect-ratio: 2400\/1800;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On first pass, Guy Kawasaki\u2019s encouragement to \u201cenchant\u201d your prospects seems a little hokey. But it makes sense, as most things do, with a bit of explanation. Enchantment is not about manipulating people or trying to hypnotize them into buying your product or service. Instead, it\u2019s a process of converting hostility into civility and civility [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,2],"tags":[],"class_list":["post-1023","post","type-post","status-publish","format-standard","hentry","category-dos-and-donts","category-sales-tips"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1023"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1023\/revisions"}],"predecessor-version":[{"id":1025,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1023\/revisions\/1025"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}