Both times that Evan Addams came to speak in class, he talked about this concept of “selling the Simple.”\u00a0 Often when someone is selling a product, they want to share all the nitty gritty details of their genius product.\u00a0 They believe that what will sell the prospect on their product is knowing all the complex features that make up their product.\u00a0 In reality though they may not understand or care to know the complicated part.\u00a0 Complications will only distract them.\u00a0 All they want to know is if that product will solve their needs.\u00a0 The key as the seller is to ask good questions, pay attention, and understand their pain.\u00a0 The seller then can help the prospect come to their own conclusion that the product will solve their problem.\u00a0 This way the prospect will not be distracted by details and features that have no relevance to them.\u00a0 All a sales person needs to do is sell the simple.<\/p>\n","protected":false},"excerpt":{"rendered":"
Both times that Evan Addams came to speak in class, he talked about this concept of “selling the Simple.”\u00a0 Often when someone is selling a product, they want to share all the nitty gritty details of their genius product.\u00a0 They believe that what will sell the prospect on their product is knowing all the complex […]<\/p>\n","protected":false},"author":3109,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10303","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3109"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=10303"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10303\/revisions"}],"predecessor-version":[{"id":10304,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10303\/revisions\/10304"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=10303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=10303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=10303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}