The rule “don’t paint seagulls into your prospect’s painting” came from a true story about a lawsuit with an art teacher.\u00a0 A kindergartener painted a picture of the ocean in art class, but her teacher decided her painting needed something more.\u00a0 The teacher took the liberty to paint a seagull into the corner of her student’s painting.\u00a0 The kindergartener went home extremely upset, and when her parents saw how upset she was, they went ahead a filed a lawsuit against the teacher.\u00a0 When in the courtroom, the kindergartener was asked why she was so upset about the teacher painting a seagull into her picture, and the student answered, “because I didn’t see it there.”\u00a0 This concept can be applied to sales principles.\u00a0 You can’t force prospects to see what you see in their situation.\u00a0 This could include using phrases like “picture this…” Sales people often try to force their vision onto the prospect and expect that the prospect will buy into it.\u00a0 If they can’t see it, they’re not buying it.\u00a0 A better way to help the prospect see how your product could solve their problem is to ask a series of questions to help them uncover the truth for themselves.\u00a0 Lead the prospect to make the conclusion for themselves that your product is the best solution to their pain.<\/p>\n","protected":false},"excerpt":{"rendered":"
The rule “don’t paint seagulls into your prospect’s painting” came from a true story about a lawsuit with an art teacher.\u00a0 A kindergartener painted a picture of the ocean in art class, but her teacher decided her painting needed something more.\u00a0 The teacher took the liberty to paint a seagull into the corner of her […]<\/p>\n","protected":false},"author":3109,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10373","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3109"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=10373"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10373\/revisions"}],"predecessor-version":[{"id":10391,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10373\/revisions\/10391"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=10373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=10373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=10373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}