In the movie inception, a team of people go deep into a man’s subconscious in a dream in order to insert an idea into his head and make him think that he came up with it.\u00a0 If he realizes that it was not his original idea, but it was suggested by someone else, then he will immediately reject it and the mission will have failed.\u00a0 He had to believe that he came up with the solution.\u00a0 To that extent is probably unethical when it comes to sales, but it should be partially put into practice.\u00a0 In sales, you should not be trying to convince the prospect that you solution is the best but helping them to figure that out for themselves.\u00a0 If you simply keep naming features, benefits, and reasons why your solution is the best, then they will likely have their guard up and reject your idea because you are obviously trying to sell them something.\u00a0 You must seek to understand their pain and help them to figure out that your solution will solve their problem.\u00a0 So, in a sales conversation, I would not advise that you kidnap your prospect and hack their subconscious, but you should allow them to figure out on their own what exactly they desire.<\/p>\n","protected":false},"excerpt":{"rendered":"
In the movie inception, a team of people go deep into a man’s subconscious in a dream in order to insert an idea into his head and make him think that he came up with it.\u00a0 If he realizes that it was not his original idea, but it was suggested by someone else, then he […]<\/p>\n","protected":false},"author":3109,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10379","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3109"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=10379"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10379\/revisions"}],"predecessor-version":[{"id":10380,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10379\/revisions\/10380"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=10379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=10379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=10379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}