In today’s competitive business landscape, it is becoming increasingly important for companies to focus not just on making the sale, but also on building lasting relationships with customers. Post-sell, or the process of continuing to engage with and support customers after the sale has been made, is a critical component of building long-term relationships and ensuring customer satisfaction. The Sandler Submarine technique provides a valuable framework for implementing effective post-sell strategies. The Sandler Submarine technique is based on the metaphor of a submarine, with four distinct levels of engagement: the surface level, the periscope level, the conning tower level, and the deep dive level. Each level represents a different stage of engagement with the customer, from initial contact to ongoing support and follow-up. At the surface level, the focus is on making the initial sale and establishing a basic level of trust and rapport with the customer. However, it is at the periscope level where the post-sell process truly begins. This level is all about gathering information and identifying the customer’s specific needs and pain points. By asking open-ended questions and actively listening to the customer, salespeople can gain a deeper understanding of the customer’s goals and challenges, and begin to develop a more personalized approach to post-sell engagement. The conning tower level is where the relationship-building really begins. At this stage, the focus is on providing ongoing support and follow-up to ensure the customer’s needs are being met and that they feel valued and supported. This can include regular check-ins, providing additional resources or support, or simply being available to answer questions and provide guidance. Finally, at the deep dive level, the focus is on truly becoming a trusted advisor to the customer. This involves going beyond basic support and engagement and taking a proactive approach to helping the customer achieve their goals and overcome their challenges. This may involve providing customized solutions, connecting the customer with other resources or experts, or simply being a sounding board for their ideas and concerns.<\/p>\n","protected":false},"excerpt":{"rendered":"
In today’s competitive business landscape, it is becoming increasingly important for companies to focus not just on making the sale, but also on building lasting relationships with customers. Post-sell, or the process of continuing to engage with and support customers after the sale has been made, is a critical component of building long-term relationships and […]<\/p>\n","protected":false},"author":3102,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[197,385,365],"tags":[],"class_list":["post-10451","post","type-post","status-publish","format-standard","hentry","category-salesmen","category-sandler-submarine","category-the-post-sale"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3102"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=10451"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10451\/revisions"}],"predecessor-version":[{"id":10452,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10451\/revisions\/10452"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=10451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=10451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=10451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}