{"id":10587,"date":"2024-02-09T19:55:36","date_gmt":"2024-02-09T19:55:36","guid":{"rendered":"https:\/\/gccwebsites.com\/startupsales\/?p=10587"},"modified":"2024-02-09T19:55:36","modified_gmt":"2024-02-09T19:55:36","slug":"sales-is-still-not-symmetric","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/sales-is-still-not-symmetric\/","title":{"rendered":"Sales is still not symmetric"},"content":{"rendered":"<p><a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2024\/02\/Scales.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-10588 aligncenter lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2024\/02\/Scales-298x300.jpg\" alt=\"\" width=\"298\" height=\"300\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2024\/02\/Scales-298x300.jpg 298w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2024\/02\/Scales-150x150.jpg 150w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2024\/02\/Scales.jpg 474w\" data-sizes=\"(max-width: 298px) 100vw, 298px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 298px; --smush-placeholder-aspect-ratio: 298\/300;\" \/><\/a><\/p>\n<p>A long time ago in the 1980&#8217;s, when dinosaurs and Fleetwood Mac roamed the Earth, any customer stepping into a store had a right to be worried. A salesman who trained his whole career to make sure you bought his product was going to break you down like an FBI negotiator, hammering you with facts of dubious authenticity and making you walk out with far more than you wanted.<\/p>\n<p>But the dynamic has changed. We hear that we now live in a world of symmetric selling. I&#8217;m here to argue we don&#8217;t live in a world of symmetric selling; we live in a world where the customer often knows more than even the salesman.<\/p>\n<p>Nowadays everybody has access to the internet, but not everybody has the time to do thorough research. Salespeople are too busy on the floor, and even if they do have the data customers have gotten smarter with statistics too. The customer, meanwhile, has far more time to research and compare prices. The modern switch of mindset away from &#8220;You have to buy from me&#8221; to &#8220;Please pick me&#8221; means that for the first time in history the buyer has had a definite advantage in the market. We do not live in a symmetric market. Caveat Venditor is real, and it is a far more powerful force than any of us realized.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A long time ago in the 1980&#8217;s, when dinosaurs and Fleetwood Mac roamed the Earth, any customer stepping into a store had a right to be worried. A salesman who trained his whole career to make sure you bought his product was going to break you down like an FBI negotiator, hammering you with facts [&hellip;]<\/p>\n","protected":false},"author":3137,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10587","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3137"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=10587"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10587\/revisions"}],"predecessor-version":[{"id":10591,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10587\/revisions\/10591"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=10587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=10587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=10587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}