{"id":10654,"date":"2024-02-15T19:24:44","date_gmt":"2024-02-15T19:24:44","guid":{"rendered":"https:\/\/gccwebsites.com\/startupsales\/?p=10654"},"modified":"2024-02-15T19:24:44","modified_gmt":"2024-02-15T19:24:44","slug":"blog-post-3-feel-the-pain","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/blog-post-3-feel-the-pain\/","title":{"rendered":"Blog post #3: feel the pain"},"content":{"rendered":"


\n<\/a>\"\"As human beings, we often cringe at the idea of pain. Indeed, pain is usually a warning about bad things that are happening to us that we otherwise might not see, like a bug bite or a burst appendix. As sales representatives we are naturally inclined to avoid things that cause pain, as we believe they make our sale more difficult. However, I believe that we could learn something from another group who must learn to embrace the pain, weightlifters.<\/p>\n

As a weightlifter, pain takes on an entirely new meaning. When you feel a burning in your biceps, you don’t immediately set down the barbell and call the doctor. You keep on lifting, why? Because by working on the pain point you become stronger. More pain means your muscles break down more, which means when they repair they will be even stronger than before. It’s also important to note that weightlifters pay attention to where the pain is on their body. If you want to work on your triceps, you don’t do leg exercises! You find exercises that work on your triceps.<\/p>\n

In the same way salespeople should seek not only to find pain, but to diagnose where it is and why.<\/p>\n

For example, say you are selling a refrigerator, and a client says it is too pricey. You dig after that pain and learn the client wants a cheaper fridge and doesn’t need all the spare space. So you sell them a minifridge! Not only do you solve your client’s immediate problem, but you learn that in the future you should show minifridges to those clients whose budgets are tighter. By paying close attention to not only the existence of pain, but the where and why, you have gained a permanent sales technique that will aid you in all your sales to come!<\/p>\n

In short, we should learn from body builders and not just acknowledge pain but recognize where it is so that we can strengthen our position in that area later.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

As human beings, we often cringe at the idea of pain. Indeed, pain is usually a warning about bad things that are happening to us that we otherwise might not see, like a bug bite or a burst appendix. As sales representatives we are naturally inclined to avoid things that cause pain, as we believe […]<\/p>\n","protected":false},"author":3137,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10654","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3137"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=10654"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10654\/revisions"}],"predecessor-version":[{"id":10657,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/10654\/revisions\/10657"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=10654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=10654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=10654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}