We watched a video in my Digital Marketing class about Domino’s Pizza. The video starts out by showing some negative comments that Domino’s got regarding the taste of its pizza. Many people complained that the crust tasted like cardboard and that the pizza just wasn’t very good. Instead of giving up, Domino’s took those comments and re-evaluated its pizza.<\/p>\n
This video reminds me of the concept of buoyancy which we have been learning. According to Pink, Buoyancy is the ability to keep afloat amid that ocean of rejection. It is also the ability to keep moving forward despite the obstacles and the ability to deal with rejection effectively. This video perfectly illustrates the concept of buoyancy.<\/p>\n
Domino’s Pizza has gone through a lot in the past few years, making a number of changes to its food, business model, and name (it changed from Domino’s Pizza to just Domino’s). Instead of getting frustrated with its customers and doing nothing about the food, Domino’s took the suggestions and gave the customers what they wanted, better food. Domino’s has stayed afloat amid the rejection and is turning itself around as a company.<\/p>\n
You can see the video below to see the buoyancy:<\/p>\n