{"id":11329,"date":"2024-04-15T15:25:39","date_gmt":"2024-04-15T15:25:39","guid":{"rendered":"https:\/\/gccwebsites.com\/startupsales\/?p=11329"},"modified":"2024-04-15T15:25:39","modified_gmt":"2024-04-15T15:25:39","slug":"sandler-rule-4-on-decisions","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/sandler-rule-4-on-decisions\/","title":{"rendered":"Sandler Rule #4 on Decisions"},"content":{"rendered":"<p>In this week&#8217;s reading, Sandler&#8217;s Rule #4 stuck out to me. The rule states that &#8220;a decision not to make a decision is a decision&#8221;. It discusses the problem of buyers awkwardly pushing around rejection because they don&#8217;t feel comfortable saying no. This can lead to confusion on both ends of the deal and no learning experience for the seller due to lack of clarity. Sandler suggests that salespeople should combat this issue by creating a comfortable environment where no is completely appropriate. Salespeople must embrace and even look forward to the answer being no in order to improve their product \/ service or realize who a better fit of a buyer might be. Other concepts we&#8217;ve discussed that relate to can include making sales comfortable environment to dream and investigate together and &#8220;go for no&#8221;. Uncovering the truth is vital, even if it is an uncomfortable reality.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week&#8217;s reading, Sandler&#8217;s Rule #4 stuck out to me. The rule states that &#8220;a decision not to make a decision is a decision&#8221;. It discusses the problem of buyers awkwardly pushing around rejection because they don&#8217;t feel comfortable saying no. This can lead to confusion on both ends of the deal and no [&hellip;]<\/p>\n","protected":false},"author":3139,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11329","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3139"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=11329"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11329\/revisions"}],"predecessor-version":[{"id":11330,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11329\/revisions\/11330"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=11329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=11329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=11329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}