{"id":11584,"date":"2024-05-13T03:38:53","date_gmt":"2024-05-13T03:38:53","guid":{"rendered":"https:\/\/gccwebsites.com\/startupsales\/?p=11584"},"modified":"2024-05-13T03:38:53","modified_gmt":"2024-05-13T03:38:53","slug":"rule-36-2","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/rule-36-2\/","title":{"rendered":"Rule #36"},"content":{"rendered":"<p>Sandler&#8217;s Rule #36, &#8220;Only decision makers can get to other decision makers&#8221; is profound in the selling process. This phrase absolutely reframes the ways sales work and goes counter to almost every preconceived notion people tend to have. I think it is a mindset and approach really evens the playing field and allows the seller to act more confident throughout the conversation. It states that the salesperson has valuable resources and will not waste them on the wrong client. It redistributes power and lines up with the powerful sales move of asking questions. Knowing you are a decision maker also allows for so much buoyancy, as sales success is less about making the sale and more about finding the right buyer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandler&#8217;s Rule #36, &#8220;Only decision makers can get to other decision makers&#8221; is profound in the selling process. This phrase absolutely reframes the ways sales work and goes counter to almost every preconceived notion people tend to have. I think it is a mindset and approach really evens the playing field and allows the seller [&hellip;]<\/p>\n","protected":false},"author":3139,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11584","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3139"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=11584"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11584\/revisions"}],"predecessor-version":[{"id":11585,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11584\/revisions\/11585"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=11584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=11584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=11584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}