Since high school, I\u2019ve owned an Italian ice business that distributes across several states on the East Coast. It has done fairly well, even helping pay for a significant portion of my college education. Running this business has required me to hone my sales skills constantly. As a distributor\u2014not a vendor\u2014I primarily sell to other vendors rather than individual customers.<\/p>\n
The first time I had to sell anything, I had to sell myself. There was a local Italian ice shop going out of business, and I had always been a fan of their product. Before they closed, I convinced them to let me purchase their recipe. With the recipe in hand, I made my next move by approaching an Amish-owned ice cream shop. I drafted a contract ensuring they could produce the Italian ice exclusively for me and not for anyone else. That early experience taught me the importance of pitching both myself and my product, a skill I still rely on today as I work to convince new vendors to carry my ice.<\/p>\n
The biggest sales tactic I use is being confident in my product. As previously mentioned, I believe this ice is extremely good and is at the top of the market. This gives me an edge while talking to and selling my product to other vendors. This also goes hand in hand with the next sales tactic I use.<\/p>\n
While it can be challenging, it\u2019s also incredibly rewarding. Another sales principle I\u2019ve found especially effective is \u201cgoing for the no.\u201d This approach creates the impression that I have bigger opportunities elsewhere and that offering my product is almost a favor. If a potential buyer hesitates, I\u2019ll say something like, \u201cWell, this isn\u2019t for everyone. Have a good day.\u201d Almost immediately, their attitude shifts, and suddenly, they\u2019re far more interested in what I\u2019m offering. It\u2019s a technique that has worked time and time again.<\/p>\n","protected":false},"excerpt":{"rendered":"
Since high school, I\u2019ve owned an Italian ice business that distributes across several states on the East Coast. It has done fairly well, even helping pay for a significant portion of my college education. Running this business has required me to hone my sales skills constantly. As a distributor\u2014not a vendor\u2014I primarily sell to other […]<\/p>\n","protected":false},"author":3193,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11892","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3193"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=11892"}],"version-history":[{"count":2,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11892\/revisions"}],"predecessor-version":[{"id":12474,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11892\/revisions\/12474"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=11892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=11892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=11892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}