{"id":11973,"date":"2025-01-30T22:47:56","date_gmt":"2025-01-30T22:47:56","guid":{"rendered":"https:\/\/gccwebsites.com\/startupsales\/?p=11973"},"modified":"2025-01-30T22:47:56","modified_gmt":"2025-01-30T22:47:56","slug":"selling-a-lifestyle-in-tennis","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/selling-a-lifestyle-in-tennis\/","title":{"rendered":"Selling a Lifestyle, In Tennis"},"content":{"rendered":"<p>Since I was four years old, I have been around a tennis court, dragged to my mom&#8217;s (former Division 1 coach for Tennessee Tech) private lessons and clinics when we couldn&#8217;t get a babysitter, to playing in those clinics for free as an example. By age 12, I was assisting my mom in coaching tennis to kids younger than me. I continue to teach and play tennis at the collegiate level, and it has become more than a sport to me- it&#8217;s a lifestyle. The problem as a tennis pro teaching lessons and clinic is, &#8220;How do I get you to play again, and again, so I can make more money?&#8221;. I use sales tactics learned from years of working with clients on and off the court to keep them coming back to take lessons from me, a 21-year-old college kid who plays division 3 tennis. I sell them the tennis lifestyle.<\/p>\n<p>When giving my first lesson to a student or client, I try to identify their need, whether it is trying to improve, trying to just get good exercise, or just wanting to have fun. Usually, I can determine this from their past in tennis and if they are preparing for any kind of tournament or league play, and of course their age, as most people below 30 are going to want more competitive lessons and people above 30 are going to want less competitive lessons and are more there for the social aspect like golf. Once I determine this I cater the lesson to their preference with engaging drills, and overall try to find where I think as a coach they can improve on. In the end we do a drill to work on what they need to improve and they come away with a better serve, tweaked backhand, or stronger forehand, and that success makes them want more. They have entered the tennis lifestyle.<\/p>\n<p>From then on, my sales objective is to develop a growing trust relationship with my student in order to keep them as a regular weekly lesson. This involves keeping them learning new ways to improve their game and satisfy their need in tennis. Doing so guarantees me a steady income through lessons and even more so this same process is done with multiple other students in the same week, building a chain of trusting relationships, all addicted to the tennis lifestyle because of need satisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since I was four years old, I have been around a tennis court, dragged to my mom&#8217;s (former Division 1 coach for Tennessee Tech) private lessons and clinics when we couldn&#8217;t get a babysitter, to playing in those clinics for free as an example. By age 12, I was assisting my mom in coaching tennis [&hellip;]<\/p>\n","protected":false},"author":3188,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11973","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3188"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=11973"}],"version-history":[{"count":2,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11973\/revisions"}],"predecessor-version":[{"id":12468,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11973\/revisions\/12468"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=11973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=11973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=11973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}