Elisha Otis, the inventor of the elevator, not only had to discover a unique way of making elevators safe, he also had to convince people that they were actually safe. With Elisha\u2019s innovative breaking mechanism, people no longer had to worry about an elevator crashing to the ground if one of the cables broke. However, although Elisha had found a way to make elevators safe for human transportation, people didn\u2019t believe that until they saw a demonstration. Pink\u2019s story about the first elevator pitch reminds me of the fact that just because you have a great product or service, you aren\u2019t guaranteed a sell. Your prospect needs to understand what you are offering and that what you are offering will solve their problems. This isn\u2019t an easy proposition but thankfully Pink gives some helpful advice.<\/p>\n
I think my favorite pitching method that Pink addresses is the question pitch. Questions are one of the best ways to get people intrigued and help them start thinking. As Pink points out, \u201cWhen I make a statement, you can receive it passively. When I ask a question, you\u2019re compelled to respond, either aloud if the question is direct or silently if the question is rhetorical.\u201d Next time you pitch an idea or product, don\u2019t be satisfied to simply make statements, turn those statements into questions and watch the interrogative work its magic.<\/p>\n","protected":false},"excerpt":{"rendered":"
Elisha Otis, the inventor of the elevator, not only had to discover a unique way of making elevators safe, he also had to convince people that they were actually safe. With Elisha\u2019s innovative breaking mechanism, people no longer had to worry about an elevator crashing to the ground if one of the cables broke. However, […]<\/p>\n","protected":false},"author":49,"featured_media":1199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1198"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1198\/revisions"}],"predecessor-version":[{"id":1200,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1198\/revisions\/1200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media\/1199"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}