With the rise of the internet and digital technology it has dramatically evolved sales. In the past there was a significant information asymmetry between the sellers and the customers. The salespeople held almost all the knowledge and the customer knew very little having to rely on the sales for the purchasing decision. Fast forwarding to today the dynamic between the seller and the customer has completely changed. Now customers have access to information at their fingertips allowing the customer to know just as much or more than the seller.<\/p>\n
The asymmetry allowed for the salesperson to take advantage of the buyer which led to the stereo types of a salesperson. In the past the salesperson was the central point to the buying process. The knew the products features, pricing, and comparison to competitors. This left customers no choice but to rely on the salesperson to educate them on the product or service. Although many salespeople were very helpful and fair this asymmetry had many downsides. Salespeople sometimes withheld information\u00a0 or pushed products due to bias often creating much friction between the two.<\/p>\n
In todays society the playing field between the buyer and seller have been leveled. This is thanks to the internet, search engines and social media. Customers can now access an incredible amount information on a product and in a matter of minutes know all they need to know about a product before buying it. The customer will know the products specifications, price, customer reviews and nearly everything needed to know all before even talking to the salesperson. This has even lead to many people skipping talking to the salesperson in general. Research from forester found that by the time a customer even reaches out to a salesperson most people have already completed up to 70% of their buying decision. This allows both the buyer and seller easy access to information creating information symmetry in the new world of sales.<\/p>\n","protected":false},"excerpt":{"rendered":"
With the rise of the internet and digital technology it has dramatically evolved sales. In the past there was a significant information asymmetry between the sellers and the customers. The salespeople held almost all the knowledge and the customer knew very little having to rely on the sales for the purchasing decision. Fast forwarding to […]<\/p>\n","protected":false},"author":3177,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11994","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3177"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=11994"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11994\/revisions"}],"predecessor-version":[{"id":11995,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/11994\/revisions\/11995"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=11994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=11994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=11994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}