{"id":1208,"date":"2015-04-25T19:46:01","date_gmt":"2015-04-25T19:46:01","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=1208"},"modified":"2015-04-25T19:46:01","modified_gmt":"2015-04-25T19:46:01","slug":"back-to-the-future-5-rising-development-trends","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/back-to-the-future-5-rising-development-trends\/","title":{"rendered":"Back to the Future | 5 Rising Development Trends"},"content":{"rendered":"<p>As I enter into the non-profit development field, I am particularly interested in non-sales selling in the sphere of fundraising. \u00a0Here are 5 rising trends in that field from the <a href=\"http:\/\/www.thenonprofittimes.com\/news-articles\/5-fundraising-predictions-2015\/\" target=\"_blank\">Non-Profit Times<\/a>:<\/p>\n<p>1.\u00a0<strong>Conversion Optimization:<\/strong> Organizations will begin to think about how to better convert existing website visitors versus simply attracting new visitors.<\/p>\n<p>2. <strong>Millennial Engagement:<\/strong> According to The Brookings Institute, Millennials will make up 75 percent of the workforce by 2025. As Millennials enter the workforce and have money to spend, organizations will need to put strategies in place to best engage this demographic.<\/p>\n<p>3. <strong>Donor Loyalty and Lifetime Value:<\/strong> Tracking donor engagement will be crucial. Organizations will spend more time analyzing characteristics and behaviors of all of their constituents \u2014 not just major donors \u2014 to better understand what drives their giving behavior.<\/p>\n<p>4. <strong>Online and Mobile<\/strong>: Online and mobile have played an increasingly key role for organizations the past few years, and that will continue in 2015. Social will play a key role in the \u201cattention economy,\u201d and responsive design will be necessary to allow supporters to access an organization\u2019s website at any time from any device. According to Pew Research Center, more than 90 percent of all Americans own a cell phone<\/p>\n<p>5. <strong>Storytelling Becomes Visual:<\/strong> Creating a narrative and sharing a story has always been important for nonprofits to successfully engage donors, but doing so in a visual way is becoming essential. Organizations will have to find creative and innovative ways to engage supporters in a world full of distractions, and visual components are key.<\/p>\n<p>I found this to be super-helpful as I educate myself for this next step and I hope it was useful for you as well!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As I enter into the non-profit development field, I am particularly interested in non-sales selling in the sphere of fundraising. \u00a0Here are 5 rising trends in that field from the Non-Profit Times: 1.\u00a0Conversion Optimization: Organizations will begin to think about how to better convert existing website visitors versus simply attracting new visitors. 2. Millennial Engagement: [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-1208","post","type-post","status-publish","format-standard","hentry","category-non-sales-selling"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1208"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1208\/revisions"}],"predecessor-version":[{"id":1211,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1208\/revisions\/1211"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}