There is a common misconception that all salesmen and women are too clean and put together, making them seem not even human; they feel more like robots spitting out a script than real people who care about their product. But what if a small, well-placed flaw could actually make them more approachable? *Enter the Pratfall Effect* “The Pratfall Effect states that people who are considered highly competent are found to be more likeable when they perform an everyday blunder than those who don\u2019t.” An example of this could be an admittance that your product is not flawless, a chuckle at a mispronounced word, or just regular transparency. So much of what we talk about is information symmetry, honesty, and trust. This is seen in the Pratfall Effect. It reminds the prospect that the person selling to them is human as well, hopefully opening them up the idea of business.\u00a0In sales, relatability is key. Customers don\u2019t always trust a \u201ctoo perfect\u201d pitch because it feels scripted or inauthentic. But when a salesperson admits a small flaw\u2014like a minor drawback of their product or a personal misstep\u2014it humanizes them and builds trust. People like working with those who feel real, not robotic.
\nhttps:\/\/www.brescia.edu\/2017\/06\/pratfall-effect\/<\/p>\n","protected":false},"excerpt":{"rendered":"
There is a common misconception that all salesmen and women are too clean and put together, making them seem not even human; they feel more like robots spitting out a script than real people who care about their product. But what if a small, well-placed flaw could actually make them more approachable? *Enter the Pratfall […]<\/p>\n","protected":false},"author":3171,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12450","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/12450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3171"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=12450"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/12450\/revisions"}],"predecessor-version":[{"id":12452,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/12450\/revisions\/12452"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=12450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=12450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=12450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}