As we continue to talk about selling in class, I\u2019m realizing how different it is to how I would have thought about sales at the beginning of the semester. Sales is much more relational than I ever thought it was, even though it makes complete sense. But where did my previous perception of selling come from?<\/p>\n
I think the culprit is advertising.<\/p>\n
If you think \u201cpushy salesman\u201d and then you think \u201cadvertisement\u201d, you get about the same vibe. They\u2019re both trying to sell you something, whether you want it or not, by shoving features down your throat without any room for you to talk.<\/p>\n
Okay, not all<\/em> ads do this\u2026but a lot of them do. The difference between sales and advertising is the relational aspect. In sales, we\u2019re learning about having conversations with a prospect\u2014letting them<\/em> do the talking and helping to identify a problem. Ads can\u2019t do this. There\u2019s no way for them to have a dialogue with their prospects; it\u2019s just show-and-tell.<\/p>\n I\u2019m even thinking about this when writing emails. Am I really \u201cselling\u201d myself or an idea if I don\u2019t yet have dialogue? I don\u2019t believe so. Can an ad make a sale? Sure! But, it\u2019s not through the conversational sales process that we are learning.<\/p>\n So what I\u2019m taking from this is that the fundamental difference between sales and advertising is dialogue. If you\u2019re show-and-telling to<\/em> a prospect, you\u2019re advertising. But if you\u2019re having a conversation with<\/em> a prospect, that\u2019s <\/em>selling.<\/p>\n","protected":false},"excerpt":{"rendered":" As we continue to talk about selling in class, I\u2019m realizing how different it is to how I would have thought about sales at the beginning of the semester. Sales is much more relational than I ever thought it was, even though it makes complete sense. But where did my previous perception of selling come […]<\/p>\n","protected":false},"author":3185,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12726","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/12726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3185"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=12726"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/12726\/revisions"}],"predecessor-version":[{"id":12727,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/12726\/revisions\/12727"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=12726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=12726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=12726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}