{"id":1287,"date":"2015-05-04T13:33:14","date_gmt":"2015-05-04T13:33:14","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=1287"},"modified":"2015-05-04T13:34:19","modified_gmt":"2015-05-04T13:34:19","slug":"hard-selling-does-it-still-work","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/hard-selling-does-it-still-work\/","title":{"rendered":"Hard Selling: Does it Still Work?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-1289 aligncenter lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/05\/0-300x151.jpg\" alt=\"0\" width=\"300\" height=\"151\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/05\/0-300x151.jpg 300w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2015\/05\/0.jpg 490w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/151;\" \/>In general we&#8217;ve been hearing all semester from both Daniel Pink and Mattson that hard selling is a thing of the past and that it really doesn&#8217;t work anymore. \u00a0For the most part I would whole-heartedly agree. \u00a0The truth is that consumers have become adept at seeing through the ruse of hard selling, not to mention, for most people it&#8217;s very annoying. \u00a0According to an article in\u00a0<em>Inc.\u00a0<\/em>magazine, there are some companies that still employee a high degree of hard selling. \u00a0Companies like Staples, the office supply store, and car rental facilities that hard sell rental insurance and upgrades, as well as the typical car salesman. <!--more-->\u00a0The author of the article points out that, he too, believes that hard selling is a thing of the past, but he further points to the fact that some companies still employ it&#8217;s use in their training. \u00a0Apparently for those companies it must be more effective than another approach, or they wouldn&#8217;t be doing it. \u00a0There are two options here; either the sales execs&#8217; in these companies have run the numbers and it makes sense to push the hard sell or these companies are run by dinosaur execs&#8217; that don&#8217;t realize that it&#8217;s not effective anymore. \u00a0Either way, hard selling is still employed in some industries and with some very big companies. \u00a0However, I would strongly suggest that as salesmen we take a different approach, one that has been proven to be more effective when trying to move the modern consumer; soft selling. \u00a0The\u00a0<em>Inc.\u00a0<\/em>article I reference can<a href=\"http:\/\/www.inc.com\/geoffrey-james\/does-hard-selling-still-work.html\" target=\"_blank\"> be found here.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In general we&#8217;ve been hearing all semester from both Daniel Pink and Mattson that hard selling is a thing of the past and that it really doesn&#8217;t work anymore. \u00a0For the most part I would whole-heartedly agree. \u00a0The truth is that consumers have become adept at seeing through the ruse of hard selling, not to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1287"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1287\/revisions"}],"predecessor-version":[{"id":1290,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1287\/revisions\/1290"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}