“Trust always outperforms pressure”.<\/p>\n
How often are customers made to feel pressured into a purchase with phrases like “Limited time offer”, “Act now before it’s gone”, and “Only a few spots left”? Fairly often. These phrases exist because they work, especially when the ‘salesperson’ within a sale is seemingly non-existent like online clothing purchases. However, there exists a fine line between genuine urgency and manufactured pressure used to push people into a buying situation in which they don’t feel comfortable.<\/p>\n
In high school, I played for my school’s baseball team. In the winters, each player would sell mulch to local residents to raise money for our program. At 15 years old, door-to-door sales were daunting, and I was urged by my coaches to make my offer “more enticing” by using phrases like: “this deal won’t last for long”, and “You won’t find a deal like this anywhere else”. However, I quickly realized that by using ‘urgency phrases’, many potential customers became defensive and suddenly unsure about the situation. I found that these phrases shifted the interaction from ‘the neighborhood kid trying to fund his favorite sport’ to ‘the neighborhood kid trying to sell me something or rip me off’.<\/p>\n
The issue wasn’t necessarily the urgency itself, but the intent behind it. Are you actually attempting to help the customer make a timely purchase, or are you trying to pressure them into a purchase? Often, it’s the latter.<\/p>\n
In the long run, you might not close as many ‘impulse sales’, but you will create more trust with customers, and that’s what keeps them coming back.<\/p>\n","protected":false},"excerpt":{"rendered":"
“Trust always outperforms pressure”. How often are customers made to feel pressured into a purchase with phrases like “Limited time offer”, “Act now before it’s gone”, and “Only a few spots left”? Fairly often. These phrases exist because they work, especially when the ‘salesperson’ within a sale is seemingly non-existent like online clothing purchases. However, […]<\/p>\n","protected":false},"author":3269,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13927","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/13927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3269"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=13927"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/13927\/revisions"}],"predecessor-version":[{"id":13928,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/13927\/revisions\/13928"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=13927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=13927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=13927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}