Simon Sinek is a popular YouTuber who posts numerous videos offering business tips to his viewers. I stumbled upon his video titled “SALES Is Just Like DATING”. In the short video, Simon bashes common sales techniques. His main rebuke is the idea of a salesman speaking all about his company and his product. Simon explains how a vast majority of customers don’t care all that much about your or your product. Simon claims that the most important part of sales is your cause. He loves the idea of helping the client understand why you love the product\/business that you’re in. He wants to take the prospect out for a walk and imagine with them. As an easy example, Simon used a date. He claimed that if you go on a date and only talk about yourself and how great you are that it will likely go nowhere for you. He then went on to reframe the same exact information in a way that in charming, engaging, and humble. This reframing of your story and your information will help you land a second date. In the business world, it works the same way. The reframing of your information as part of the cause, helps you land that follow up meeting. Simon explains how imperative it is that you convey to the customer why your work is worth all the blood, sweat, and tears required. Money has to be a biproduct. Simon rounds out the video with the reminder that relationships in business and regular life are built from the same things. We often for get this fact.<\/p>\n
I found Simon’s perspective super helpful. Instead of using the “SELL, SELL, SELL” philosophy, Simon encourages us to tell our story in a compelling way. A way that lets the prospect know that you are in it for the cause, and that the profit is a biproduct.<\/p>\n","protected":false},"excerpt":{"rendered":"
Simon Sinek is a popular YouTuber who posts numerous videos offering business tips to his viewers. I stumbled upon his video titled “SALES Is Just Like DATING”. In the short video, Simon bashes common sales techniques. His main rebuke is the idea of a salesman speaking all about his company and his product. Simon explains […]<\/p>\n","protected":false},"author":3255,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14019","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/14019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3255"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=14019"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/14019\/revisions"}],"predecessor-version":[{"id":14023,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/14019\/revisions\/14023"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=14019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=14019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=14019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}