During our sales exercise I realized that one area of sales that often gets overlooked is charity and fundraising. Even though it seems different from traditional selling many of the same principles still apply. Going around and asking people to donate was challenging because there is often no direct personal benefit in return. It often took a level of trust and understanding before the prospect thought about donating. Usually in the charity and fundraising realm people don’t donate simply because they were asked but because they feel something. Our exercise with selling rubber ducks for charity allowed us as salespeople to make a connection with the prospect and this connection let us to understand their emotional pain connected to what we were fundraising for. Our role as the seller was to uncover and connect with the prospect’s motivation for a desire to make a difference. This is where the concept of asking good questions becomes critical. Asking questions like, what causes are important to them or have they ever been involved and charity before makes the interaction feel more personal and less transactional. Trust is also a major factor in fundraising and charity sales. Since there’s often no tangible return donors need to believe that their money will be used effectively. Even though we didn’t have all the details for what we were fundraising for, transparency and clear communication allowed us to gain trust. Finally, giving people the opportunity to say no is important. Not everyone was ready or able to donate on the spot and being too pushy can be a turn off for the buyer. Having a positive interaction with them gives the chance for them to support different causes in the future, even if the answer is no in the moment.<\/p>\n","protected":false},"excerpt":{"rendered":"
During our sales exercise I realized that one area of sales that often gets overlooked is charity and fundraising. Even though it seems different from traditional selling many of the same principles still apply. Going around and asking people to donate was challenging because there is often no direct personal benefit in return. It often […]<\/p>\n","protected":false},"author":3251,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14148","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/14148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/3251"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=14148"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/14148\/revisions"}],"predecessor-version":[{"id":14151,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/14148\/revisions\/14151"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=14148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=14148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=14148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}