{"id":1493,"date":"2015-05-15T18:01:05","date_gmt":"2015-05-15T18:01:05","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=1493"},"modified":"2015-05-15T18:01:05","modified_gmt":"2015-05-15T18:01:05","slug":"targeting-customers-is-key","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/targeting-customers-is-key\/","title":{"rendered":"Targeting Customers is Key"},"content":{"rendered":"<p>To grow your business, you need a marketing plan. The right marketing plan identifies everything from who your target customers are to how you will reach them, as well as how you will retain your customers so they repeatedly buy from you.\u00a0Understanding your customers are key, such as their demographic profile (e.g., age, gender), psychographic profile (e.g., their interests) and their precise wants and needs as they relate to the products and\/or services you offer.\u00a0Being able to more clearly identify your target customers will help you both pinpoint your advertising (and get a higher return on investment) and better \u201cspeak the language\u201d of prospective customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To grow your business, you need a marketing plan. The right marketing plan identifies everything from who your target customers are to how you will reach them, as well as how you will retain your customers so they repeatedly buy from you.\u00a0Understanding your customers are key, such as their demographic profile (e.g., age, gender), psychographic [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1493","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1493"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1493\/revisions"}],"predecessor-version":[{"id":1494,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1493\/revisions\/1494"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}