Many of us have experienced trying to be sold something we simply don’t want. The salesperson tries with all his or her might to convince us of every reason we should buy. In\u00a0most instances we just want this interaction to end as soon as possible and shut the salesperson out completely.\u00a0 Why do many selling experiences end this way? I would argue that while there may be many reasons, the overlying one is lack of a differentiating product.<\/p>\n
If a prospective buyer is trying to be sold a product that is undifferentiating from other products that already serve that need, why should he or she buy? Better service and a superior product are often used and come off as pleading which turns the customer off to the sale. These two value propositions may be effective in some instances, but nothing holds the power that a differentiating product does.<\/p>\n
A product or service that has clear differences that set it apart from competition make selling that much easier. Put yourself in the buyer’s shoes, why should they choose to buy your product over the competitor’s? If you can’t come up with one compelling reason to choose your product,\u00a0chances are your prospective client won’t either, and the sale will be an uphill battle from the start. While most of us won’t be in control of the products\/services we sell, be aware of this phenomenon. We must strive to find differences that enhance the value of what we are trying to sell and communicate these during the sales process. Be aware of what your competition is doing to satisfy the given need and find a value-added difference in your product or service that you are selling.<\/p>\n","protected":false},"excerpt":{"rendered":"
Many of us have experienced trying to be sold something we simply don’t want. The salesperson tries with all his or her might to convince us of every reason we should buy. In\u00a0most instances we just want this interaction to end as soon as possible and shut the salesperson out completely.\u00a0 Why do many selling […]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1541","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1541"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1541\/revisions"}],"predecessor-version":[{"id":1545,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1541\/revisions\/1545"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}