{"id":1673,"date":"2016-02-17T16:35:40","date_gmt":"2016-02-17T16:35:40","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=1673"},"modified":"2016-02-17T16:35:40","modified_gmt":"2016-02-17T16:35:40","slug":"the-top-4-second-phrase-sales-secrets","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/the-top-4-second-phrase-sales-secrets\/","title":{"rendered":"The Top 4 Second Phrase | Sales Secrets"},"content":{"rendered":"<h1>Andrew Didonato: The 4 Second Phrase in Sales<\/h1>\n<p>Andrew Didonato graciously gave up some of his time in the coaching office to enlighten us on some of his sales techniques that he used when he was in medical sales. \u00a0He stressed a number of issues within the sales industry, but gave us some tips to focus our attention to when in a sales siuation. \u00a0The infamous 4 second phrase Coach Didonato referred\u00a0to was\u00a0<strong>&#8220;Features Tell, Benefits Sell.&#8221;<\/strong> \u00a0When selling, no one cares about what you have to say unless it direcly impacts them. \u00a0So, each sales opportunity is going to be different based on the individual you are selling to. \u00a0Along with the 4 second phrase, Coach Didonato offered up 5 essential principles to follow during the sales process.<\/p>\n<h2>1. The person you think is the decision maker usually isn&#8217;t.<\/h2>\n<p>In the sales process, it is extremely important to recognize that every single person matters. \u00a0For instance, doctors will prescribe what the patients need, but the person behind the front desk decides the providers. \u00a0This is important to keep in mind so that you don&#8217;t pass up a sales opportunity.<\/p>\n<h2>2. It takes $ to get $.<\/h2>\n<p>In any situation, it will take money to get money. \u00a0This is more of a general idea that there will have to be a little give on both sides. \u00a0Don&#8217;t push your client into buying, but don&#8217;t allow them to push you over as well. \u00a0Focus on the end goal of closing the deal with a perspective of knowing it might just not happen.<\/p>\n<h2>3. Ask quality questions.<\/h2>\n<p>Ask the quality questions when needed. \u00a0More importantly, ask open-ended questions so that you are able to get the client talking about what they truly need in want. \u00a0The goal is to find the pain of the client and meet it with the services or products you may offer.<\/p>\n<h2>4. The<em> best sales people<\/em> are the <em>best listeners<\/em>.<\/h2>\n<p>They are they best listeners because the give the client an opportunity to talk. \u00a0If they have that opportunity to talk, the sales person will be able to figure out what they need and cater their words to meet the needs of the customer to the best of their ability.<\/p>\n<h2>5. Have an abilit to <em>DIG DEEPER.<\/em><\/h2>\n<p>Give them open ended questions at first, but then move into probing questions to find the exact solution that they may be looking for. \u00a0Don&#8217;t be afraid to ask if what you have to offer is something they are looking for.<\/p>\n<p>Coach Didonato truly impacted the way that I began to think about sales. \u00a0As a football coach at Grove City College, he continues to sell today, just to a different audience.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andrew Didonato: The 4 Second Phrase in Sales Andrew Didonato graciously gave up some of his time in the coaching office to enlighten us on some of his sales techniques that he used when he was in medical sales. \u00a0He stressed a number of issues within the sales industry, but gave us some tips to [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1673","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1673"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1673\/revisions"}],"predecessor-version":[{"id":1678,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1673\/revisions\/1678"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}