What happens when you are selling a technology that barely exists? \u00a0Evan Addams, an employee of Nowait communicated to us that “you are selling yourself more than you are selling your product!” \u00a0To me this seems extremely difficult, but Evan found the right way to truly bring in the customers that Nowait was looking for.<\/p>\n
He mentioned that the company was starting to slowly grow at this time. \u00a0As a startup, initially they had about 6 people working on this concept. \u00a0He was forced to wear a number of “hats” to get the company on it’s feet, but allowed himself to figure out what the customer truly wanted in order to bring in the sales that he had to make with the invisible product. \u00a0Evan noted a number of ways that he helped to grow the company in the early days of sales and gave us insight to the opportunities of sales.<\/p>\n
Evan was able to sell becasue he listened, asked questions, and understood the business problem. \u00a0During his lecture, Evan made an interesting point that stuck with me. \u00a0He specifically said that “there is no place better in this world than Grove City College to find people that might not always seem to be sales worthy, but who are trust worthy.” \u00a0At Grove City, we have an opportunity to find a way to relationally connect with someone on a trustworthy level. \u00a0Within a company, it is the process of fully understanding the business problem, and giving your client a solution that is not always commission driven. \u00a0Evan would spend time with his clients, figure out what was wrong and become an individual that they could trust.<\/p>\n
I am looking forward to the other lectures that Evan will be giving in regards to sales within the startup community. \u00a0Take a look at the Nowait website link below to learn more about their company!<\/p>\n