{"id":1811,"date":"2016-03-02T16:17:14","date_gmt":"2016-03-02T16:17:14","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=1811"},"modified":"2016-03-02T16:17:14","modified_gmt":"2016-03-02T16:17:14","slug":"action-speak-louder-than-words","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/action-speak-louder-than-words\/","title":{"rendered":"Action Speak Louder than Words&#8230;"},"content":{"rendered":"<figure id=\"attachment_1812\" aria-describedby=\"caption-attachment-1812\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/03\/listen.jpg\" rel=\"attachment wp-att-1812\"><img decoding=\"async\" class=\"size-medium wp-image-1812 lazyload\" data-src=\"http:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/03\/listen-300x201.jpg\" alt=\"http:\/\/blogs-images.forbes.com\/mikemyatt\/files\/2012\/09\/listen.jpg\" width=\"300\" height=\"201\" data-srcset=\"https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/03\/listen-300x201.jpg 300w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/03\/listen-624x417.jpg 624w, https:\/\/gccwebsites.com\/startupsales\/wp-content\/uploads\/2016\/03\/listen.jpg 640w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/201;\" \/><\/a><figcaption id=\"caption-attachment-1812\" class=\"wp-caption-text\">http:\/\/blogs-images.forbes.com\/mikemyatt\/files\/2012\/09\/listen.jpg<\/figcaption><\/figure>\n<p>Buying a product is not always simply just picking something out and bringing it straight to the check-out counter. When you buy, often you want to know about the product you are investing in. You want to know how efficient it is and if it will get the job done that you need it for. While it is good to inquire the salesman about the product and listen to his knowledge on the subject, is there such thing as too much knowledge?<\/p>\n<p>Imagine yourself about to buy a product, but feeling a little skeptical about purchasing it for sure. In order to learn more about it, you start asking the salesperson some questions, and before you know it, they are spitting information about the product like rapid fire for the next hour. Wow. How exhilarating it is to know what year the first printer was invented and what town it was created in when all you were looking for was a printer that is able to print smoothly and colorfully. You as the customer were not looking for an hour long conversation where the salesman would not even let you get a word in, and now, you are thinking about taking your business somewhere else!<\/p>\n<p>Let\u2019s switch to the perspective of the salesman. This is a danger zone for the salespeople of the world. Don\u2019t get me wrong, knowledge on a product is great to have! Know as much as you want to about a particular product, but just because you have all of the information, does <em>not<\/em> mean you need to recite it to the customer when that is not what they care about. One of the most valuable things you can do going into sales, is to simply <em>listen.<\/em> I have heard from multiple extremely successful salesmen and women, that the key to great selling, is talk less and listen more. Listen for the pain that the customer is reporting. What features of a product are they most interested in? The selling process is not all about the product believe it or not, the goal of the game is to relieve the pain of the customers to your best ability. How can you figure out how to do that if you don\u2019t even know what their pain is??<\/p>\n<p>While being conversational and having abundant knowledge on a product are typical salesman characteristics and not necessarily a bad thing, remember, a good rule of thumb is listen 70% of the time and talk 30%. If you generally follow this rule, you should be in business! Mouth shut, ears open, can\u2019t lose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buying a product is not always simply just picking something out and bringing it straight to the check-out counter. When you buy, often you want to know about the product you are investing in. You want to know how efficient it is and if it will get the job done that you need it for. [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1811","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1811"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1811\/revisions"}],"predecessor-version":[{"id":1813,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1811\/revisions\/1813"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}