{"id":1835,"date":"2016-03-04T15:36:21","date_gmt":"2016-03-04T15:36:21","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=1835"},"modified":"2016-03-04T15:36:21","modified_gmt":"2016-03-04T15:36:21","slug":"moving-people","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/moving-people\/","title":{"rendered":"Moving People"},"content":{"rendered":"

<\/del>Michael Kobold guest lectured in our class earlier this week, and he successfully sold his non-profit mission to me before he even explained it. \u00a0The documentary that he produced about Nepal was heartbreaking and definitely showcased a pain that needed to be solved. \u00a0I thought that this was interesting, though, because rather than selling me a solution to my pain, he sold me a pain that I now want to solve.<\/p>\n

Up until this point in the class the term “moving someone” didn’t seem to make that much sense to me. \u00a0I understood why we used it, but it seemed to make convincing someone that your product is the best solution to their pain a more difficult feat than it should be. \u00a0After all, if a solution really is the best, then the solution should move the person, not the sale. \u00a0The sale should just show the person that the solution is the best.<\/p>\n

Now, though, I see that moving someone is entirely what sales does. \u00a0Especially social sales. \u00a0In social sales you are asking someone to take on a new pain and to help find a solution for that, which is probably a much different process than commercial sales. \u00a0I hope that we go further into these differences as we continue our Sales in the Startup class.<\/p>\n","protected":false},"excerpt":{"rendered":"

Michael Kobold guest lectured in our class earlier this week, and he successfully sold his non-profit mission to me before he even explained it. \u00a0The documentary that he produced about Nepal was heartbreaking and definitely showcased a pain that needed to be solved. \u00a0I thought that this was interesting, though, because rather than selling me […]<\/p>\n","protected":false},"author":60,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,34,51,56],"tags":[],"class_list":["post-1835","post","type-post","status-publish","format-standard","hentry","category-michael-kobold","category-pain","category-perspectives-on-sales","category-social-sales"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1835"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1835\/revisions"}],"predecessor-version":[{"id":1836,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1835\/revisions\/1836"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}