One of the topics that we have covered in class is non-sales selling and the importance of it in every business.<\/p>\n
What is \u201cnon-sales selling?\u201d It is any activity that has the potential to directly or indirectly influence client satisfaction and the customer\u2019s perception of our offerings. It could be as indirect as writing this blog or as direct as returning a call to a sales representative with vital client information. Everyone in a company plays a role in selling whether they know it or not. I discovered 6 great yet simple ways to get your non-sales staff adding to your revenues (thanks to Huffington Post):<\/p>\n
1. Educate your team that selling is everyone’s job.<\/strong><\/p>\n Too many employees have never made the connection between their role and sales for their company. Not only is it your responsibility to help them connect the dots, but you need to also help them see how increasing sales benefits everyone, creating security, opportunity, and stability for them.<\/p>\n 2. Teach your team to “recommend” or “share” their favorites.<\/strong><\/p>\n Ever wonder why the waiter at a good restaurant share’s his favorite appetizer? After all, why should a total stranger’s opinion matter to what you order?<\/p>\n Train your team to recommend a specific product, or service, or solution to any prospect they run into in the course of business.<\/p>\n What’s more, when you frame selling as “recommending” or “sharing”, this dissolves the internal barriers that many non-sales people have with the very idea of sales (and the potential rejection they fear.)<\/p>\n 3. Train your team how to spot new sales opportunities.<\/strong><\/p>\n Every team member in your company should continuously be on the lookout for new sales opportunities. This activity is called, “Lead Spotting”.<\/p>\n 4. Train your non-sales staff in how to appealingly and succinctly give your best scripted elevator pitch for what you do when they meet potential customers.<\/strong><\/p>\n Don’t leave this one to chance. Left to their own, they’ll likely ramble off a mind-numbing description, our mutter an obscure 5 word description of what you do, and a great opportunity will be lost forever.<\/p>\n Here is a powerful formula for an easy and effective “elevator pitch” when meeting a potential customer. Script this out and then repeatedly role play this with your team.<\/p>\n Formula: “You know how __[insert #1 biggest pain point of your target market that you solve]___, what we do is ___[insert your biggest solution and benefit to that pain point]___.”<\/p>\n The most important part to this is to make sure you train your team through actual role play to use the powerful scripting your marketing team has likely already created.<\/p>\n 5. Systematize how your non-sales staff can get key customer data and feedback to other parts of your company.<\/strong><\/p>\n Did a customer make a good suggestion for new features? Make sure this information gets to your product team.<\/p>\n Did your client share a big win they enjoyed based on using your service? Make sure that your sales and marketing teams hear about it. Your marketing team might have a subject for your next case study; your sales team may have a reason to ask for referrals.<\/p>\n 6. Help your team learn to ask for prospects to buy.<\/strong><\/p>\n This is the most important suggestion of all – training your team to get more comfortable and willing to ask for the sale.<\/p>\n","protected":false},"excerpt":{"rendered":" One of the topics that we have covered in class is non-sales selling and the importance of it in every business. What is \u201cnon-sales selling?\u201d It is any activity that has the potential to directly or indirectly influence client satisfaction and the customer\u2019s perception of our offerings. It could be as indirect as writing this […]<\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1892","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=1892"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1892\/revisions"}],"predecessor-version":[{"id":1893,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/1892\/revisions\/1893"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=1892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=1892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=1892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}