{"id":2049,"date":"2016-03-18T18:54:40","date_gmt":"2016-03-18T18:54:40","guid":{"rendered":"http:\/\/gccwebsites.com\/startupsales\/?p=2049"},"modified":"2016-03-18T18:54:40","modified_gmt":"2016-03-18T18:54:40","slug":"selling-your-story","status":"publish","type":"post","link":"https:\/\/gccwebsites.com\/startupsales\/selling-your-story\/","title":{"rendered":"Selling your Story"},"content":{"rendered":"<p>Regardless of how bad your marketing or graphic design, your campaign or your call strategy, one of the most powerful components of your branding campaign or sales strategy is the influence of story. When you have a unique product to sell, telling to story of who you are, what you\u2019re selling, why you\u2019re selling it, where you are located, and how your interest in this market was ignited can drive brand loyalty in unique and powerful ways.<\/p>\n<p>Even if your product itself doesn\u2019t stick out to someone, the memory of the story behind your product can keep your brand at the top recall in the minds of potential consumers. By using storytelling in sales, you can drive long-term loyalty and memorability, hopefully increasing your repeat customers.<\/p>\n<p>Blogger Ben Settle on <a href=\"http:\/\/www.copyblogger.com\/marketing-with-stories\/\" target=\"_blank\">Copyblogger.com <\/a>encourages businesses to harness the unique power of their product story, which can have even greater sales ramifications than just a successful product pitch. Sell your product by selling its impact, meaning, and associations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regardless of how bad your marketing or graphic design, your campaign or your call strategy, one of the most powerful components of your branding campaign or sales strategy is the influence of story. When you have a unique product to sell, telling to story of who you are, what you\u2019re selling, why you\u2019re selling it, [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2049","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/comments?post=2049"}],"version-history":[{"count":1,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2049\/revisions"}],"predecessor-version":[{"id":2050,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/posts\/2049\/revisions\/2050"}],"wp:attachment":[{"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/media?parent=2049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/categories?post=2049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gccwebsites.com\/startupsales\/wp-json\/wp\/v2\/tags?post=2049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}